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Demand Effects of Recent Changes in Prescription Drug Promotion

In: Frontiers in Health Policy Research, Volume 6

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  • Meredith B. Rosenthal
  • Ernst R. Berndt
  • Julie M. Donohue
  • Arnold M. Epstein
  • Richard G. Frank
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    File URL: http://www.nber.org/chapters/c9862.pdf
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    This chapter was published in:

  • David M. Cutler & Alan M. Garber, 2003. "Frontiers in Health Policy Research, Volume 6," NBER Books, National Bureau of Economic Research, Inc, number cutl03-1, October.
    This item is provided by National Bureau of Economic Research, Inc in its series NBER Chapters with number 9862.

    Handle: RePEc:nbr:nberch:9862

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    Postal: National Bureau of Economic Research, 1050 Massachusetts Avenue Cambridge, MA 02138, U.S.A.
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    Cited by:
    1. Peter Leeflang & Jaap Wieringa, 2010. "Modeling the effects of pharmaceutical marketing," Marketing Letters, Springer, Springer, vol. 21(2), pages 121-133, June.
    2. Frosch, Dominick L. & May, Suepattra G. & Tietbohl, Caroline & Pagán, José A., 2011. "Living in the “land of no”? Consumer perceptions of healthy lifestyle portrayals in direct-to-consumer advertisements of prescription drugs," Social Science & Medicine, Elsevier, Elsevier, vol. 73(7), pages 995-1002.
    3. John Cawley & John A. Rizzo, 2005. "The Competitive Effects of Drug Withdrawals," NBER Working Papers 11223, National Bureau of Economic Research, Inc.
    4. Puneet Manchanda & Dick Wittink & Andrew Ching & Paris Cleanthous & Min Ding & Xiaojing Dong & Peter Leeflang & Sanjog Misra & Natalie Mizik & Sridhar Narayanan & Thomas Steenburgh & Jaap Wieringa & M, 2005. "Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry," Marketing Letters, Springer, Springer, vol. 16(3), pages 293-308, December.
    5. Rosemary Avery & Donald Kenkel & Dean Lillard & Alan Mathios, 2007. "Regulating advertisements: the case of smoking cessation products," Journal of Regulatory Economics, Springer, Springer, vol. 31(2), pages 185-208, April.
    6. Toshiaki Iizuka & Ginger Zhe Jin, 2005. "Drug Advertising and Health Habit," NBER Working Papers 11770, National Bureau of Economic Research, Inc.
    7. Avery, Rosemary J. & Eisenberg, Matthew D. & Simon, Kosali I., 2012. "The impact of direct-to-consumer television and magazine advertising on antidepressant use," Journal of Health Economics, Elsevier, Elsevier, vol. 31(5), pages 705-718.
    8. Lakdawalla, Darius & Sood, Neeraj & Gu, Qian, 2013. "Pharmaceutical advertising and Medicare Part D," Journal of Health Economics, Elsevier, Elsevier, vol. 32(6), pages 1356-1367.
    9. Rosemary Avery & Donald Kenkel & Dean R. Lillard & Alan Mathios, 2006. "Private Profits and Public Health: Does Advertising Smoking Cessation Products Encourage Smokers to Quit?," NBER Working Papers 11938, National Bureau of Economic Research, Inc.
    10. Jayawardhana, Jayani, 2013. "Direct-to-consumer advertising and consumer welfare," International Journal of Industrial Organization, Elsevier, Elsevier, vol. 31(2), pages 164-180.
    11. Hosken, Daniel & Wendling, Brett, 2013. "Informing the uninformed: How drug advertising affects check-up visits," International Journal of Industrial Organization, Elsevier, Elsevier, vol. 31(2), pages 181-194.
    12. Greß, Stefan & Maas, Stephanie & Ulrich, Volker & Schneider, Udo & Koch, Michael, 2007. "Direkte Patienteninformation für verschreibungspflichtige Arzneitmittel: internationale Erfahrungen und Optionen für Deutschland," IBES Diskussionsbeiträge 155, University of Duisburg-Essen, Faculty for Economics and Business Administration.
    13. Amrita Bhattacharyya, 2005. "Advertising in Specialized Markets: Example from the US Pharmaceutical Industry," Boston College Working Papers in Economics, Boston College Department of Economics 610, Boston College Department of Economics, revised 10 Nov 2005.

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