This paper examines the film production performance of Warner Bros. during the 1930s, placing particular emphasis on the manner in which Warners invested in stars. Warners are shown to have acted rationally in the sense of having consistently invested in previously successful actors. An assessment is then made of how successful such a strategy proved to be. Drawing a distinction between high and medium/low budget production, the deployment of established stars in high budget productions did not appear to have constituted a successful strategy. The production of medium/low budget films, by contrast, provided a more stable environment, in which there were clear returns to the deployment of previously successful actors. Copyright Kluwer Academic Publishers 2001
Download Info
To download:
If you experience problems downloading a file, check if you have the
proper application to
view it first. Information about this may be contained
in the File-Format links below. In case of further problems read
the IDEAS help
page. Note that these files are not on the IDEAS
site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 25 (2001) Issue (Month): 3 (August) Pages: 157-184 Download reference. The following formats are available: HTML
(with abstract),
plain text
(with abstract),
BibTeX,
RIS (EndNote, RefMan, ProCite),
ReDIF
References listed on IDEAS Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.: