The Market for Motion Pictures in Thailand: Rank, Revenue, and Survival at the Box Office
AbstractWe examine the theatrical market for motion pictures in Thailand using a sample of films exhibited in 2004¡V2008. Using data on weekly and cumulative film revenues, we find strong evidence of increasing returns to information as indicated by substantial concave departures from the Pareto size distribution. The distribution of cumulative revenues across films is consistent with the winner-take-all nature of an elimination tournament. In contrast to other markets dominated by Hollywood imports, several of the top-earning films in Thailand are domestically produced.
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Bibliographic InfoArticle provided by College of Business, and College of Finance, Feng Chia University, Taichung, Taiwan in its journal International Journal of Business and Economics.
Volume (Year): 8 (2009)
Issue (Month): 2 (August)
Thai film industry; returns to information; winner-take-all; heavy tails;
Find related papers by JEL classification:
- L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
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