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Digital Divide Initiative Success in Developing Countries: A Longitudinal Field Study in a Village in India

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  • Viswanath Venkatesh

    (Department of Information Systems, Walton College of Business, University of Arkansas, Fayetteville, Arkansas 72701)

  • Tracy Ann Sykes

    (Department of Information Systems, Walton College of Business, University of Arkansas, Fayetteville, Arkansas 72701)

Abstract

Digital divide initiatives in developing countries are an important avenue for the socioeconomic advancement of those countries. Yet little research has focused on understanding the success of such initiatives. We develop a model of technology use and economic outcomes of digital divide initiatives in developing countries. We use social networks as the guiding theoretical lens because it is well suited to this context, given the low literacy, high poverty, high collectivism, and an oral tradition of information dissemination in developing countries. We test our model with longitudinal data gathered from 210 families in a rural village in India in the context of a digital divide initiative. As theorized, we found that the social network constructs contributed significantly to the explanation of technology use ( R 2 = 0.39). Also as we predicted, technology use partially mediated the effect of social network constructs on economic outcomes ( R 2 = 0.47). We discuss implications for theory and practice.

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  • Viswanath Venkatesh & Tracy Ann Sykes, 2013. "Digital Divide Initiative Success in Developing Countries: A Longitudinal Field Study in a Village in India," Information Systems Research, INFORMS, vol. 24(2), pages 239-260, June.
    • Handle: RePEc:inm:orisre:v:24:y:2013:i:2:p:239-260
    DOI: 10.1287/isre.1110.0409
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    13. Dirk Landmann & Carl-Johan Lagerkvist & Verena Otter, 2021. "Determinants of Small-Scale Farmers’ Intention to Use Smartphones for Generating Agricultural Knowledge in Developing Countries: Evidence from Rural India," The European Journal of Development Research, Palgrave Macmillan;European Association of Development Research and Training Institutes (EADI), vol. 33(6), pages 1435-1454, December.
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    17. Viswanath Venkatesh & James Y. L. Thong & Frank K. Y. Chan & Paul J. H. Hu, 2016. "Managing Citizens’ Uncertainty in E-Government Services: The Mediating and Moderating Roles of Transparency and Trust," Information Systems Research, INFORMS, vol. 27(1), pages 87-111, March.
    18. Hanna Krasnova & Thomas Widjaja & Peter Buxmann & Helena Wenninger & Izak Benbasat, 2015. "Research Note—Why Following Friends Can Hurt You: An Exploratory Investigation of the Effects of Envy on Social Networking Sites among College-Age Users," Information Systems Research, INFORMS, vol. 26(3), pages 585-605, September.
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