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Perception of Time, Creative Attitudes, and Adoption of Innovations: A Cross-Cultural Study from Chinese and US College Students

Author

Listed:
  • Seung-Hee Lee

    (Fashion Design and Merchandising, 311 Quigley Hall, Southern Illinois University, Carbondale, IL 62901, USA)

  • Jane Workman

    (Fashion Design and Merchandising, 311 Quigley Hall, Southern Illinois University, Carbondale, IL 62901, USA)

  • Kwangho Jung

    (Korea Institute of Public Affairs, Graduate School of Public Administration, Seoul National University, 1 Gwanak-ro, Gwanak-gu, Seoul 08826, Korea)

Abstract

This study explores how earlier (vs. later) adopters of innovation differ in time perception and creative attitudes, comparing Chinese and US college students. Research on the perception of time and creative attitudes is useful to understand how sustainability and creative collaboration might work together. Various relationships exist between different levels of innovation adoption groups and creative attitudes or perceptions of time. We found that earlier adopters scored higher on economic time and future time orientation. This may indicate that earlier adopters are sensitive about their planned schedule. Also, earlier adopters with a future time orientation are forward-thinking and anticipate the introduction of new styles, items, or events in the future. We also find that Chinese (vs. US) participants scored higher on creative capacity and creative collaboration but did not differ in general creative attitudes or creative risk-taking. For all participants from these two countries, earlier adopters (vs. later) scored higher on all aspects of creative attitudes. This study suggests academic and practical implications regarding sustainability issues. From an academic perspective, this study adds a new perspective to the literature about the relationships among time of adoption, time perception, creative attitudes, and cultural values, and is especially useful for how these four variables influence sustainability. From a practitioner perspective, this study provides information of how consumer values and attitudes in a developing economy (China) and a developed economy (US) might facilitate open innovation and induce sustainability.

Suggested Citation

  • Seung-Hee Lee & Jane Workman & Kwangho Jung, 2016. "Perception of Time, Creative Attitudes, and Adoption of Innovations: A Cross-Cultural Study from Chinese and US College Students," Sustainability, MDPI, vol. 8(11), pages 1-18, November.
    • Handle: RePEc:gam:jsusta:v:8:y:2016:i:11:p:1193-:d:83188
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    References listed on IDEAS

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    Cited by:

    1. Ataullah Kiani & Jingjiang Liu & Usman Ghani & Anastasia Popelnukha, 2020. "Impact of Future Time Perspective on Entrepreneurial Career Intention for Individual Sustainable Career Development: The Roles of Learning Orientation and Entrepreneurial Passion," Sustainability, MDPI, vol. 12(9), pages 1-18, May.
    2. Jane E. Workman & Seung-Hee Lee & Kwangho Jung, 2019. "Trendsetting, Cultural Awareness, Cultural Receptivity, and Future Orientation among the Young Generation of Chinese College Students: Trendsetters Critically Matter," Sustainability, MDPI, vol. 11(20), pages 1-17, October.
    3. Jane Workman & Seung-Hee Lee & Kwangho Jung, 2017. "Fashion Trendsetting, Creative Traits and Behaviors, and Pro-Environmental Behaviors: Comparing Korean and U.S. College Students," Sustainability, MDPI, vol. 9(11), pages 1-16, October.
    4. Adamashvili Nino & Shervashidze Salome & Salvatore Fiorella Pia, 2021. "Does The Development of The Country Drive The Consumer Behavior? A Two-Country Study," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 12(2), pages 34-49, April.
    5. JinHyo Joseph Yun & Tan Yigitcanlar, 2017. "Open Innovation in Value Chain for Sustainability of Firms," Sustainability, MDPI, vol. 9(5), pages 1-8, May.
    6. Francesca Michelino & Antonello Cammarano & Andrea Celone & Mauro Caputo, 2019. "The Linkage between Sustainability and Innovation Performance in IT Hardware Sector," Sustainability, MDPI, vol. 11(16), pages 1-15, August.

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