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How Motivation Moderates the Effects of Emotions on the Duration of Consumption

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  • Holbrook, Morris B.
  • Gardner, Meryl P.
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    File URL: http://www.sciencedirect.com/science/article/B6V7S-3V7JCJB-5/2/a9b1eee8bae5e6bd3347f21e04ed6e22
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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 42 (1998)
    Issue (Month): 3 (July)
    Pages: 241-252

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    Handle: RePEc:eee:jbrese:v:42:y:1998:i:3:p:241-252

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    Web page: http://www.elsevier.com/locate/jbusres

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    1. Hornik, Jacob & Schlinger, Mary Jane, 1981. " Allocation of Time to the Mass Media," Journal of Consumer Research, University of Chicago Press, vol. 7(4), pages 343-55, March.
    2. Graham, Robert J, 1981. " The Role of Perception of Time in Consumer Research," Journal of Consumer Research, University of Chicago Press, vol. 7(4), pages 335-42, March.
    3. Hunt, Janet C & Kiker, B F, 1981. " The Effect of Fertility on the Time Use of Working Wives," Journal of Consumer Research, University of Chicago Press, vol. 7(4), pages 380-87, March.
    4. Oliver, Richard L, 1993. " Cognitive, Affective, and Attribute BAses of the Satisfaction Response," Journal of Consumer Research, University of Chicago Press, vol. 20(3), pages 418-30, December.
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    Cited by:
    1. Abhishek & Sinha, Piyush Kumar, . "Elements of task definition shopping situations: A study in context of products high on haptic salience," IIMA Working Papers WP2014-03-09, Indian Institute of Management Ahmedabad, Research and Publication Department.
    2. Babin, Barry J. & Babin, Laurie, 2001. "Seeking something different? A model of schema typicality, consumer affect, purchase intentions and perceived shopping value," Journal of Business Research, Elsevier, vol. 54(2), pages 89-96, November.

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