IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i16p9205-d615686.html
   My bibliography  Save this article

Factors Affecting the Growth of E-Shopping over the COVID-19 Era in Hanoi, Vietnam

Author

Listed:
  • Minh Hieu Nguyen

    (Faculty of Transport—Economics, University of Transport and Communications, Hanoi 100000, Vietnam)

  • Jimmy Armoogum

    (Economic and Social Dynamics of Transport Laboratory (DEST), Planning Mobilities and Environment Department (AME), Université Gustave Eiffel, IFSTTAR, 77447 Marne la Vallée, France)

  • Binh Nguyen Thi

    (School of Economics and International Business, Foreign Trade University, Hanoi 100000, Vietnam)

Abstract

In response to insufficient understanding of the determinants of change in e-shopping behaviors during the COVID-19 pandemic in developing countries, this paper used the data from 355 respondents, collected in Hanoi during the social distancing period (April 2020), to explore the factors associated with shopping online more frequently (i.e., representing the growth of e-shopping) for five product types (food, medical products, clothing, electronics, and books) in Hanoi, Vietnam. The results showed that nearly 80% of the respondents engaged in e-shopping more frequently than they did before the outbreak of COVID-19. As regards shopping online more frequently in general (i.e., for at least one product type), females were more likely to do so. In-store shopping enjoyment and a decrease in income were a facilitator and a deterrent, respectively. Regarding specific product types, completely working from home had a positive association with more frequent e-purchasing for electronics. Fear of disease encouraged higher frequencies of e-shopping for food and medical products. Notably, the shortage of physical supply was not a determinant of buying any product type online more frequently. As for the implications of our findings, supporting and encouraging low-income shoppers, older persons, and females to engage in e-shopping is necessary to limit the detrimental effects of the pandemic on their lives. The growth of internet purchasing expresses a need to manage the development of urban delivery services, to limit the uncontrolled proliferation of motorcycles. E-shopping requires delivery to complete the online-to-offline process; therefore, protecting the health of delivery drivers to ensure the safety of the whole online shopping process would be necessary.

Suggested Citation

  • Minh Hieu Nguyen & Jimmy Armoogum & Binh Nguyen Thi, 2021. "Factors Affecting the Growth of E-Shopping over the COVID-19 Era in Hanoi, Vietnam," Sustainability, MDPI, vol. 13(16), pages 1-21, August.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:16:p:9205-:d:615686
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/16/9205/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/13/16/9205/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Sarah Dryhurst & Claudia R. Schneider & John Kerr & Alexandra L. J. Freeman & Gabriel Recchia & Anne Marthe van der Bles & David Spiegelhalter & Sander van der Linden, 2020. "Risk perceptions of COVID-19 around the world," Journal of Risk Research, Taylor & Francis Journals, vol. 23(7-8), pages 994-1006, August.
    2. Nguyen-Phuoc, Duy Quy & Nguyen, Ha Anh & De Gruyter, Chris & Su, Diep Ngoc & Nguyen, Vinh Hoang, 2019. "Exploring the prevalence and factors associated with self-reported traffic crashes among app-based motorcycle taxis in Vietnam," Transport Policy, Elsevier, vol. 81(C), pages 68-74.
    3. Minh Hieu Nguyen & Jimmy Armoogum, 2021. "Perception and Preference for Home-Based Telework in the COVID-19 Era: A Gender-Based Analysis in Hanoi, Vietnam," Sustainability, MDPI, vol. 13(6), pages 1-16, March.
    4. Yu Ding & Huapu Lu, 2017. "The interactions between online shopping and personal activity travel behavior: an analysis with a GPS-based activity travel diary," Transportation, Springer, vol. 44(2), pages 311-324, March.
    5. Van Kien Pham & Thu Ha Do Thi & Thu Hoai Ha Le, 2020. "A study on the COVID-19 awareness affecting the consumer perceived benefits of online shopping in Vietnam," Cogent Business & Management, Taylor & Francis Journals, vol. 7(1), pages 1846882-184, January.
    6. Minh Hieu Nguyen & Thanh Tung Ha & Sy Sua Tu & Thanh Chuong Nguyen, 2019. "Impediments to the bus rapid transit implementation in developing countries – a typical evidence from Hanoi," International Journal of Urban Sciences, Taylor & Francis Journals, vol. 23(4), pages 464-483, October.
    7. Hjorthol, Randi & Gripsrud, Mattias, 2009. "Home as a communication hub: the domestic use of ICT," Journal of Transport Geography, Elsevier, vol. 17(2), pages 115-123.
    8. Dholakia, Utpal M. & Kahn, Barbara E. & Reeves, Randy & Rindfleisch, Aric & Stewart, David & Taylor, Earl, 2010. "Consumer Behavior in a Multichannel, Multimedia Retailing Environment," Journal of Interactive Marketing, Elsevier, vol. 24(2), pages 86-95.
    9. Qing Zhai & Xinyu Cao & Patricia L. Mokhtarian & Feng Zhen, 2017. "The interactions between e-shopping and store shopping in the shopping process for search goods and experience goods," Transportation, Springer, vol. 44(5), pages 885-904, September.
    10. Xuwen Gao & Xinjie Shi & Hongdong Guo & Yehong Liu, 2020. "To buy or not buy food online: The impact of the COVID-19 epidemic on the adoption of e-commerce in China," PLOS ONE, Public Library of Science, vol. 15(8), pages 1-14, August.
    11. Rotem-Mindali, Orit & Salomon, Ilan, 2007. "The impacts of E-retail on the choice of shopping trips and delivery: Some preliminary findings," Transportation Research Part A: Policy and Practice, Elsevier, vol. 41(2), pages 176-189, February.
    12. Jasper Grashuis & Theodoros Skevas & Michelle S. Segovia, 2020. "Grocery Shopping Preferences during the COVID-19 Pandemic," Sustainability, MDPI, vol. 12(13), pages 1-10, July.
    13. Hung‐Hao Chang & Chad D. Meyerhoefer, 2021. "COVID‐19 and the Demand for Online Food Shopping Services: Empirical Evidence from Taiwan," American Journal of Agricultural Economics, John Wiley & Sons, vol. 103(2), pages 448-465, March.
    14. Esra Suel & John W. Polak, 2018. "Incorporating online shopping into travel demand modelling: challenges, progress, and opportunities," Transport Reviews, Taylor & Francis Journals, vol. 38(5), pages 576-601, September.
    15. Varineja Drašler & Jasna Bertoncelj & Mojca Korošec & Tanja Pajk Žontar & Nataša Poklar Ulrih & Blaž Cigić, 2021. "Difference in the Attitude of Students and Employees of the University of Ljubljana towards Work from Home and Online Education: Lessons from COVID-19 Pandemic," Sustainability, MDPI, vol. 13(9), pages 1-24, May.
    16. Schmid, Basil & Axhausen, Kay W., 2019. "In-store or online shopping of search and experience goods: A hybrid choice approach," Journal of choice modelling, Elsevier, vol. 31(C), pages 156-180.
    17. Jozef Bucko & Lukáš Kakalejčík & Martina Ferencová, 2018. "Online shopping: Factors that affect consumer purchasing behaviour," Cogent Business & Management, Taylor & Francis Journals, vol. 5(1), pages 1535751-153, January.
    18. Krzysztof Goniewicz & Amir Khorram-Manesh & Attila J. Hertelendy & Mariusz Goniewicz & Katarzyna Naylor & Frederick M. Burkle, 2020. "Current Response and Management Decisions of the European Union to the COVID-19 Outbreak: A Review," Sustainability, MDPI, vol. 12(9), pages 1-12, May.
    19. Jill E. Hobbs, 2020. "Food supply chains during the COVID‐19 pandemic," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 68(2), pages 171-176, June.
    20. Shi, Kunbo & De Vos, Jonas & Yang, Yongchun & Witlox, Frank, 2019. "Does e-shopping replace shopping trips? Empirical evidence from Chengdu, China," Transportation Research Part A: Policy and Practice, Elsevier, vol. 122(C), pages 21-33.
    21. Tarek Ben Hassen & Hamid El Bilali & Mohammad S. Allahyari, 2020. "Impact of COVID-19 on Food Behavior and Consumption in Qatar," Sustainability, MDPI, vol. 12(17), pages 1-18, August.
    22. Leung, T.Y. & Sharma, Piyush & Adithipyangkul, Pattarin & Hosie, Peter, 2020. "Gender equity and public health outcomes: The COVID-19 experience," Journal of Business Research, Elsevier, vol. 116(C), pages 193-198.
    23. Farag, Sendy & Schwanen, Tim & Dijst, Martin & Faber, Jan, 2007. "Shopping online and/or in-store? A structural equation model of the relationships between e-shopping and in-store shopping," Transportation Research Part A: Policy and Practice, Elsevier, vol. 41(2), pages 125-141, February.
    24. Becky P. Y. Loo & Bo Wang, 2018. "Factors associated with home-based e-working and e-shopping in Nanjing, China," Transportation, Springer, vol. 45(2), pages 365-384, March.
    25. Melis, Kristina & Campo, Katia & Breugelmans, Els & Lamey, Lien, 2015. "The Impact of the Multi-channel Retail Mix on Online Store Choice: Does Online Experience Matter?," Journal of Retailing, Elsevier, vol. 91(2), pages 272-288.
    26. Juan Ramón López Soler & Panayotis Christidis & José Manuel Vassallo, 2021. "Teleworking and Online Shopping: Socio-Economic Factors Affecting Their Impact on Transport Demand," Sustainability, MDPI, vol. 13(13), pages 1-24, June.
    27. Sendy Farag & Jesse Weltevreden & Ton van Rietbergen & Martin Dijst & Frank van Oort, 2006. "E-Shopping in the Netherlands: Does Geography Matter?," Environment and Planning B, , vol. 33(1), pages 59-74, February.
    28. Susanne Feichtinger & Manfred Gronalt, 2021. "The Environmental Impact of Transport Activities for Online and In-Store Shopping: A Systematic Literature Review to Identify Relevant Factors for Quantitative Assessments," Sustainability, MDPI, vol. 13(5), pages 1-23, March.
    29. Henry Kaiser, 1974. "An index of factorial simplicity," Psychometrika, Springer;The Psychometric Society, vol. 39(1), pages 31-36, March.
    30. Patricia L Mokhtarian & David T Ory & Xinyu Cao, 2009. "Shopping-Related Attitudes: A Factor and Cluster Analysis of Northern California Shoppers," Environment and Planning B, , vol. 36(2), pages 204-228, April.
    31. David Roodman, 2011. "Fitting fully observed recursive mixed-process models with cmp," Stata Journal, StataCorp LP, vol. 11(2), pages 159-206, June.
    32. Minh Hieu Nguyen, 2021. "Factors influencing home-based telework in Hanoi (Vietnam) during and after the COVID-19 era," Transportation, Springer, vol. 48(6), pages 3207-3238, December.
    33. Prince Clement Addo & Fang Jiaming & Nora Bakabbey Kulbo & Li Liangqiang, 2020. "COVID-19: fear appeal favoring purchase behavior towards personal protective equipment," The Service Industries Journal, Taylor & Francis Journals, vol. 40(7-8), pages 471-490, June.
    34. Riccardo Ceccato & Riccardo Rossi & Massimiliano Gastaldi, 2021. "Travel Demand Prediction during COVID-19 Pandemic: Educational and Working Trips at the University of Padova," Sustainability, MDPI, vol. 13(12), pages 1-20, June.
    35. Pantano, Eleonora & Pizzi, Gabriele & Scarpi, Daniele & Dennis, Charles, 2020. "Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak," Journal of Business Research, Elsevier, vol. 116(C), pages 209-213.
    36. Zhou, Yiwei & Wang, Xiaokun (Cara), 2014. "Explore the relationship between online shopping and shopping trips: An analysis with the 2009 NHTS data," Transportation Research Part A: Policy and Practice, Elsevier, vol. 70(C), pages 1-9.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Nguyen, Minh Hieu & Pojani, Dorina & Nguyen, Thanh Chuong & Ha, Thanh Tung, 2021. "The impact of Covid-19 on children's active travel to school in Vietnam," Journal of Transport Geography, Elsevier, vol. 96(C).
    2. Alexander Rossolov & Yevhen Aloshynskyi & Oleksii Lobashov, 2022. "How COVID-19 Has Influenced the Purchase Patterns of Young Adults in Developed and Developing Economies: Factor Analysis of Shopping Behavior Roots," Sustainability, MDPI, vol. 14(2), pages 1-24, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Shah, Harsh & Carrel, Andre L. & Le, Huyen T.K., 2021. "What is your shopping travel style? Heterogeneity in US households’ online shopping and travel," Transportation Research Part A: Policy and Practice, Elsevier, vol. 153(C), pages 83-98.
    2. Figliozzi, Miguel & Unnikrishnan, Avinash, 2021. "Exploring the impact of socio-demographic characteristics, health concerns, and product type on home delivery rates and expenditures during a strict COVID-19 lockdown period: A case study from Portlan," Transportation Research Part A: Policy and Practice, Elsevier, vol. 153(C), pages 1-19.
    3. Calderwood, Eric & Freathy, Paul, 2014. "Consumer mobility in the Scottish isles: The impact of internet adoption upon retail travel patterns," Transportation Research Part A: Policy and Practice, Elsevier, vol. 59(C), pages 192-203.
    4. Ozbilen, Basar & Wang, Kailai & Akar, Gulsah, 2021. "Revisiting the impacts of virtual mobility on travel behavior: An exploration of daily travel time expenditures," Transportation Research Part A: Policy and Practice, Elsevier, vol. 145(C), pages 49-62.
    5. Minh Hieu Nguyen & Jimmy Armoogum, 2021. "Perception and Preference for Home-Based Telework in the COVID-19 Era: A Gender-Based Analysis in Hanoi, Vietnam," Sustainability, MDPI, vol. 13(6), pages 1-16, March.
    6. Shi, Kunbo & De Vos, Jonas & Cheng, Long & Yang, Yongchun & Witlox, Frank, 2021. "The influence of the built environment on online purchases of intangible services: Examining the mediating role of online purchase attitudes," Transport Policy, Elsevier, vol. 114(C), pages 116-126.
    7. Wang, Kaili & Gao, Ya & Liu, Yicong & Nurul Habib, Khandker, 2023. "Exploring the choice between in-store versus online grocery shopping through an application of Semi-Compensatory Independent Availability Logit (SCIAL) model with latent variables," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    8. Limon Barua & Bo Zou & Yan Zhou & Yulin Liu, 2023. "Modeling household online shopping demand in the U.S.: a machine learning approach and comparative investigation between 2009 and 2017," Transportation, Springer, vol. 50(2), pages 437-476, April.
    9. Jing Chen & Yong Zhang & Shiyao Zhu & Lei Liu, 2021. "Does COVID-19 Affect the Behavior of Buying Fresh Food? Evidence from Wuhan, China," IJERPH, MDPI, vol. 18(9), pages 1-15, April.
    10. Mateos-Mínguez, Paloma & Arranz-López, Aldo & Soria-Lara, Julio A. & Lanzendorf, Martin, 2021. "E-shoppers and multimodal accessibility to in-store retail: An analysis of spatial and social effects," Journal of Transport Geography, Elsevier, vol. 96(C).
    11. Ali Zackery & Joseph Amankwah-Amoah & Zahra Heidari Darani & Shiva Ghasemi, 2022. "COVID-19 Research in Business and Management: A Review and Future Research Agenda," Sustainability, MDPI, vol. 14(16), pages 1-32, August.
    12. Li, Shengxiao (Alex), 2023. "Revisiting the relationship between information and communication technologies and travel behavior: An investigation of older Americans," Transportation Research Part A: Policy and Practice, Elsevier, vol. 172(C).
    13. Minh Hieu Nguyen & Dorina Pojani, 2023. "Why are Hanoi students giving up on bus ridership?," Transportation, Springer, vol. 50(3), pages 811-835, June.
    14. Yajia Liang & Taiyang Zhong & Jonathan Crush, 2022. "Boon or Bane? Urban Food Security and Online Food Purchasing during the COVID-19 Epidemic in Nanjing, China," Land, MDPI, vol. 11(6), pages 1-25, June.
    15. Qing Zhai & Xinyu Cao & Patricia L. Mokhtarian & Feng Zhen, 2017. "The interactions between e-shopping and store shopping in the shopping process for search goods and experience goods," Transportation, Springer, vol. 44(5), pages 885-904, September.
    16. Alexander Rossolov & Halyna Rossolova & José Holguín-Veras, 2021. "Online and in-store purchase behavior: shopping channel choice in a developing economy," Transportation, Springer, vol. 48(6), pages 3143-3179, December.
    17. Shi, Kunbo & De Vos, Jonas & Yang, Yongchun & Witlox, Frank, 2019. "Does e-shopping replace shopping trips? Empirical evidence from Chengdu, China," Transportation Research Part A: Policy and Practice, Elsevier, vol. 122(C), pages 21-33.
    18. Schmid, Basil & Axhausen, Kay W., 2019. "In-store or online shopping of search and experience goods: A hybrid choice approach," Journal of choice modelling, Elsevier, vol. 31(C), pages 156-180.
    19. Shi, Kunbo & Shao, Rui & De Vos, Jonas & Cheng, Long & Witlox, Frank, 2021. "Is e-shopping likely to reduce shopping trips for car owners? A propensity score matching analysis," Journal of Transport Geography, Elsevier, vol. 95(C).
    20. Saphores, Jean-Daniel & Xu, Lu, 2021. "E-shopping changes and the state of E-grocery shopping in the US - Evidence from national travel and time use surveys," Research in Transportation Economics, Elsevier, vol. 87(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:16:p:9205-:d:615686. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.