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E-shoppers and multimodal accessibility to in-store retail: An analysis of spatial and social effects

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  • Mateos-Mínguez, Paloma
  • Arranz-López, Aldo
  • Soria-Lara, Julio A.
  • Lanzendorf, Martin

Abstract

Amidst the growing interest in enhancing the academic understanding of the relationships between e-shopping and transport, a key element remains underexplored – the impact of e-shopping on spatial accessibility to in-store retail. The paper studies variations in multimodal accessibility to in-store retail between e-shopper groups and the associated spatial effects. The research is based on a face-to-face questionnaire, administered in the city of Alcalá de Henares (Madrid Metropolitan Area, Spain), which provides data on socio-economic characteristics, e-shopping habits, and travel time preferences to reach in-store retail. Clustering techniques serve to identify three e-shopper groups: occasional e-shoppers with a car, infrequent e-shoppers with a car, and frequent e-shoppers without a car. A comparison of e-shopper distance-decay functions to reach in-store retail is made, revealing significant differences between the three e-shopper groups for car and public transport for any time interval. However, for walking such differences are limited to time intervals between 10 and 40 min. Distance-decay functions are processed through a gravity-based model, identifying five categories of multimodal accessibility places that provide information on how in-store retail locations may be affected by e-shopping habits. The paper closes with concluding remarks on policy-making and a few pathways for future research.

Suggested Citation

  • Mateos-Mínguez, Paloma & Arranz-López, Aldo & Soria-Lara, Julio A. & Lanzendorf, Martin, 2021. "E-shoppers and multimodal accessibility to in-store retail: An analysis of spatial and social effects," Journal of Transport Geography, Elsevier, vol. 96(C).
  • Handle: RePEc:eee:jotrge:v:96:y:2021:i:c:s0966692321002519
    DOI: 10.1016/j.jtrangeo.2021.103198
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    1. Arranz-López, Aldo & Soria-Lara, Julio A., 2022. "ICT use and spatial fragmentation of activity participation in post-COVID-19 urban societies," Land Use Policy, Elsevier, vol. 120(C).

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