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The association between spatial attributes and e-shopping in the shopping process for search goods and experience goods: Evidence from Nanjing

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  • Zhen, Feng
  • Du, Xiaojuan
  • Cao, Jason
  • Mokhtarian, Patricia L.

Abstract

The proliferation of e-shopping has implications for shopping travel and commercial land use. Using data collected from adult internet users in Nanjing, China in 2015, this study develops trivariate probit models to explore the influence of spatial attributes on shopping channel choices at the pre-purchase and purchase stages in the shopping process for both search goods (books) and experience goods (clothing). We find that those who live and work in suburban areas are more likely than others to shop at traditional stores to conduct pre-purchase and purchase activities for books and clothing, likely because of the slow diffusion of e-shopping in these areas. On the other hand, travel time to stores is positively associated with online shopping for books but not for clothing, and onerous travel modes are associated with pre-purchase activities on the internet. Thus, shopping accessibility negatively affects e-shopping. However, its effects vary by shopping stage and product type.

Suggested Citation

  • Zhen, Feng & Du, Xiaojuan & Cao, Jason & Mokhtarian, Patricia L., 2018. "The association between spatial attributes and e-shopping in the shopping process for search goods and experience goods: Evidence from Nanjing," Journal of Transport Geography, Elsevier, vol. 66(C), pages 291-299.
    • Handle: RePEc:eee:jotrge:v:66:y:2018:i:c:p:291-299
    DOI: 10.1016/j.jtrangeo.2017.11.007
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    5. Zhouying Song, 2022. "The geography of online shopping in China and its key drivers," Environment and Planning B, , vol. 49(1), pages 259-274, January.
    6. Limon Barua & Bo Zou & Yan Zhou & Yulin Liu, 2023. "Modeling household online shopping demand in the U.S.: a machine learning approach and comparative investigation between 2009 and 2017," Transportation, Springer, vol. 50(2), pages 437-476, April.
    7. Neiberger Cordula & Mensing Matthias & Kubon Jonas, 2020. "Geographische Handelsforschung im Zeitalter der Digitalisierung: Eine Bestandsaufnahme," ZFW – Advances in Economic Geography, De Gruyter, vol. 64(4), pages 197-210, November.
    8. Thomas Wieland, 2023. "Spatial shopping behavior during the Corona pandemic: insights from a micro-econometric store choice model for consumer electronics and furniture retailing in Germany," Journal of Geographical Systems, Springer, vol. 25(2), pages 291-326, April.
    9. Shao, Rui & Derudder, Ben & Yang, Yongchun & Witlox, Frank, 2023. "The association between transit accessibility and space-time flexibility of shopping travel: On the moderating role of ICT use," Journal of Transport Geography, Elsevier, vol. 111(C).
    10. Mouratidis, Kostas & Peters, Sebastian, 2022. "COVID-19 impact on teleactivities: Role of built environment and implications for mobility," Transportation Research Part A: Policy and Practice, Elsevier, vol. 158(C), pages 251-270.
    11. Mischa Young & Jaime Soza‐Parra & Giovanni Circella, 2022. "The increase in online shopping during COVID‐19: Who is responsible, will it last, and what does it mean for cities?," Regional Science Policy & Practice, Wiley Blackwell, vol. 14(S1), pages 162-178, November.
    12. Rui Colaço & João de Abreu e Silva, 2021. "Commercial Classification and Location Modelling: Integrating Different Perspectives on Commercial Location and Structure," Land, MDPI, vol. 10(6), pages 1-19, May.
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    14. Jing Chen & Yong Zhang & Shiyao Zhu & Lei Liu, 2021. "Does COVID-19 Affect the Behavior of Buying Fresh Food? Evidence from Wuhan, China," IJERPH, MDPI, vol. 18(9), pages 1-15, April.
    15. Shao, Rui & Derudder, Ben & Witlox, Frank, 2022. "The geography of e-shopping in China: On the role of physical and virtual accessibility," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    16. Figliozzi, Miguel & Unnikrishnan, Avinash, 2021. "Exploring the impact of socio-demographic characteristics, health concerns, and product type on home delivery rates and expenditures during a strict COVID-19 lockdown period: A case study from Portlan," Transportation Research Part A: Policy and Practice, Elsevier, vol. 153(C), pages 1-19.
    17. Shi, Kunbo & Shao, Rui & De Vos, Jonas & Cheng, Long & Witlox, Frank, 2021. "Is e-shopping likely to reduce shopping trips for car owners? A propensity score matching analysis," Journal of Transport Geography, Elsevier, vol. 95(C).
    18. Shi, Kunbo & De Vos, Jonas & Yang, Yongchun & Witlox, Frank, 2019. "Does e-shopping replace shopping trips? Empirical evidence from Chengdu, China," Transportation Research Part A: Policy and Practice, Elsevier, vol. 122(C), pages 21-33.
    19. Mateos-Mínguez, Paloma & Arranz-López, Aldo & Soria-Lara, Julio A. & Lanzendorf, Martin, 2021. "E-shoppers and multimodal accessibility to in-store retail: An analysis of spatial and social effects," Journal of Transport Geography, Elsevier, vol. 96(C).

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