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The Geography of Internet Adoption by Retailers

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Author Info

  • Jesse W.J. Weltevreden

    ()

  • Oedzge A.L.C. Atzema

    ()

  • Koen Frenken

    ()

  • Karlijn de Kruijf
  • Frank G. van Oort

    ()

Abstract

Up till now, the literature on Internet adoption by retailers paid little attention to spatial variables. Using data on 27,000 retail outlets in the Netherlands, we investigate the geographical diffusion of Internet adoption by Dutch retailers. More precise, we examine to what extent retail Internet adoption differs between shopping centers, cities, and regions, while controlling for product and organizational variables. Results of the linear and multinomial logistic regressions suggest that shops at city centers are more likely to adopt the Internet than shops located at shopping centers at the bottom of the retail hierarchy. Furthermore, shops in large cities have a higher probability to adopt the Internet than shops in small cities. On the regional level, the likelihood of Internet adoption is higher for shops in core regions than for retail outlets in the periphery. In conclusion, geography seems to matter for retail Internet adoption.

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File URL: http://econ.geo.uu.nl/peeg/peeg0510.pdf
File Function: Version 19 September 2005
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Bibliographic Info

Paper provided by Utrecht University, Section of Economic Geography in its series Papers in Evolutionary Economic Geography (PEEG) with number 0510.

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Length: 20 pages
Date of creation: Sep 2005
Date of revision: Sep 2005
Handle: RePEc:egu:wpaper:0510

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Related research

Keywords: evolutionary economics; internet adoption; retailing;

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  1. Todd Sinai & Joel Waldfogel, 2003. "Geography and the Internet: Is the Internet a Substitute or a Complement for Cities?," NBER Working Papers 10028, National Bureau of Economic Research, Inc.
  2. William P. Anderson & Lata Chatterjee & T.R. Lakshmanan, 2003. "E-commerce, Transportation, and Economic Geography," Growth and Change, Gatton College of Business and Economics, University of Kentucky, vol. 34(4), pages 415-432.
  3. Nelson, Phillip, 1970. "Information and Consumer Behavior," Journal of Political Economy, University of Chicago Press, vol. 78(2), pages 311-29, March-Apr.
  4. Klein, Lisa R., 1998. "Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods," Journal of Business Research, Elsevier, vol. 41(3), pages 195-203, March.
  5. Andrew Currah, 2002. "Behind the web store: the organisational and spatial evolution of multichannel retailing in Toronto," Environment and Planning A, Pion Ltd, London, vol. 34(8), pages 1411-1441, August.
  6. Peterson, R.A. & Balasubramanian, S. & Bronnenberg, B.J.J.A.M., 1997. "Exploring the implications of the internet for consumer marketing," Open Access publications from Tilburg University urn:nbn:nl:ui:12-339976, Tilburg University.
  7. Nelson, Philip, 1974. "Advertising as Information," Journal of Political Economy, University of Chicago Press, vol. 82(4), pages 729-54, July/Aug..
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