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How COVID-19 Has Influenced the Purchase Patterns of Young Adults in Developed and Developing Economies: Factor Analysis of Shopping Behavior Roots

Author

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  • Alexander Rossolov

    (Department of Transport Systems and Logistics, O.M. Beketov National University of Urban Economy in Kharkiv, Marshala Bazhanova St. 17, 61002 Kharkiv, Ukraine)

  • Yevhen Aloshynskyi

    (Department of Transportation Systems, Faculty of Civil Engineering, Cracow University of Technology, 31-155 Kraków, Poland)

  • Oleksii Lobashov

    (Department of Transport Systems and Logistics, O.M. Beketov National University of Urban Economy in Kharkiv, Marshala Bazhanova St. 17, 61002 Kharkiv, Ukraine)

Abstract

The paper presents survey results from shopping behavior transformation in developed and developing countries due to the COVID-19 pandemic outbreak in spring 2020. The survey includes the polling process that covered 515 and 117 young adults, respectively, for two economies and factor analysis to determine the latent intentions of purchase behavior. Shopping patterns were studied for food, medicine, goods of first priority, electronics, clothing, and shoes. According to factor analysis results, we determined nine factors that reveal some similarities in shopping behavior as pro-safe purchases and belt-tightening patterns for both economies. Along with that, we revealed that people from developed countries perceived the greater danger and fear due to the COVID-19 crisis than young adults from developing economy. Based on polling results, the post–COVID-19 shopping channel choice behavior was evaluated for developed and developing economies.

Suggested Citation

  • Alexander Rossolov & Yevhen Aloshynskyi & Oleksii Lobashov, 2022. "How COVID-19 Has Influenced the Purchase Patterns of Young Adults in Developed and Developing Economies: Factor Analysis of Shopping Behavior Roots," Sustainability, MDPI, vol. 14(2), pages 1-24, January.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:2:p:941-:d:725170
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    References listed on IDEAS

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    1. Julita Szlachciuk & Olena Kulykovets & Maciej Dębski & Adriana Krawczyk & Hanna Górska-Warsewicz, 2022. "The Shopping Behavior of International Students in Poland during COVID-19 Pandemic," IJERPH, MDPI, vol. 19(18), pages 1-19, September.
    2. Ola Bareja-Wawryszuk & Tomasz Pajewski & Kübra Müge Çakaröz & Baki Kavas, 2022. "Changes in Consumer Behavior during the COVID-19 Pandemic: A Comparative Analysis between Polish and Turkish Consumers," Sustainability, MDPI, vol. 14(16), pages 1-11, August.
    3. Łukasz Sułkowski & Katarzyna Kolasińska-Morawska & Marta Brzozowska & Paweł Morawski & Tomasz Schroeder, 2022. "Last Mile Logistics Innovations in the Courier-Express-Parcel Sector Due to the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(13), pages 1-25, July.

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