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Determinants and Outcomes of Volunteer Satisfaction in Mega Sports Events

Author

Listed:
  • Daehwan Kim

    (Institute of Sport Science, Seoul National University, Seoul 151742, Korea)

  • Chanmin Park

    (Department of Kinesiology, School of Arts & Sports, Inha University, Incheon 22212, Korea)

  • Hany Kim

    (Department of Tourism and Convention, Pusan National University, Pusan 46241, Korea)

  • Jeeyoon Kim

    (Department of Sport Management, Falk College of Sport and Human Dynamics, Syracuse University, Syracuse, NY 13244, USA)

Abstract

The role of volunteers is an important factor for the sustainability of mega sports events. Key issues in the literature on sports event volunteers are volunteer satisfaction and its determinants and outcomes. Therefore, the purpose of the current study was to investigate the effects of the fulfillment of volunteers’ psychological needs and Volunteer Management Practices (VMP) on overall volunteer satisfaction, and to test their conditional effects depending on volunteer involvement. Additionally, the present study aimed to examine the effects of volunteer satisfaction on future volunteer activity, word-of-mouth, and host city visitation. For these purposes, a survey was conducted with 2442 volunteers in the context of the 2018 PyeongChang Winter Olympics in South Korea. The results of a Latent Moderated Structural Equation (LMS) revealed that the fulfillment of volunteers’ general needs and volunteer satisfaction with the VMP have positive effects on overall volunteer satisfaction. Interestingly, these effects were differently moderated by the level of volunteer involvement. Overall volunteer satisfaction was found to positively affect future volunteering intention, spreading positive words regarding sports event volunteering, and intention to visit the host city as tourists. In conclusion, sports event managers need to design an optimal work environment that can fulfill volunteers’ psychological needs and improve VMP to enhance the sustainability of mega sports events.

Suggested Citation

  • Daehwan Kim & Chanmin Park & Hany Kim & Jeeyoon Kim, 2019. "Determinants and Outcomes of Volunteer Satisfaction in Mega Sports Events," Sustainability, MDPI, vol. 11(7), pages 1-18, March.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:7:p:1859-:d:217798
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    References listed on IDEAS

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    2. Daniel Duclos-Bastías & Frano Giakoni-Ramírez & David Parra-Camacho & Wladimir Rendic-Vera & Norman Rementería-Vera & Guillermo Gajardo-Araya, 2021. "Better Managers for More Sustainability Sports Organizations: Validation of Sports Managers Competency Scale (COSM) in Chile," Sustainability, MDPI, vol. 13(2), pages 1-15, January.
    3. Tao Ye & Xiaoyu Cheng & Wei Chen & Yanyan Li, 2022. "Volunteer Motivations in Military Sports Events: The Case of 2019 Military World Games," SAGE Open, , vol. 12(2), pages 21582440221, June.
    4. Abdul Hafaz Ngah & Abdul Halim Mohd Rahimi & Serge Gabarre & Luis Araya-Castillo & Antonio Ariza-Montes & Heesup Han, 2021. "Fostering Voluntourism Satisfaction and Future Behaviour in Island Destinations," Sustainability, MDPI, vol. 13(5), pages 1-17, March.
    5. Daniel Martínez-Cevallos & Alejandra Proaño-Grijalva & Mario Alguacil & Daniel Duclos-Bastías & David Parra-Camacho, 2020. "Segmentation of Participants in a Sports Event Using Cluster Analysis," Sustainability, MDPI, vol. 12(14), pages 1-15, July.
    6. Hany Kim & Yeongbae Choe & Daehwan Kim & Jeongmi (Jamie) Kim, 2019. "For Sustainable Benefits and Legacies of Mega-Events: A Case Study of the 2018 PyeongChang Winter Olympics from the Perspective of the Volunteer Co-Creators," Sustainability, MDPI, vol. 11(9), pages 1-15, April.
    7. Shuang Zheng & Meilin Yao & Lifan Zhang & Jing Li & Huilin Xing, 2021. "Does Basic Psychological Need Satisfaction Matter to College Students’ Sustained Volunteering? A Mixed-Methods Study," IJERPH, MDPI, vol. 18(24), pages 1-16, December.
    8. Yihan Huang & Daehwan Kim, 2023. "How Does Service Quality Improve Consumer Loyalty in Sports Fitness Centers? The Moderating Role of Sport Involvement," Sustainability, MDPI, vol. 15(17), pages 1-24, August.
    9. Do-Young Jung & Kyoo-Man Ha, 2021. "A Comparison of the Role of Voluntary Organizations in Disaster Management," Sustainability, MDPI, vol. 13(4), pages 1-15, February.
    10. Salvador Angosto & Hyejin Bang & Gonzalo A. Bravo & Arturo Díaz-Suárez & José María López-Gullón, 2021. "Motivations and Future Intentions in Sport Event Volunteering: A Systematic Review," Sustainability, MDPI, vol. 13(22), pages 1-18, November.

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