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Sharing Economy Service Experience and Its Effects on Behavioral Intention

Author

Listed:
  • Hung-Tai Tsou

    (College of Innovation and Entrepreneurship, Wenzhou University, Chashan University Town, Wenzhou City 325000, China)

  • Ja-Shen Chen

    (College of Management, Yuan Ze University, 135 Yuan-Tung Road, Chung-Li 32003, Taiwan)

  • Cindy Yunhsin Chou

    (Department of Business Administration, National Taiwan Normal University, Heping East Road, Da’an District, Taipei City 106, Taiwan)

  • Tzu-Wen Chen

    (Gogoro Taiwan Limited, Taoyuan City 333, Taiwan)

Abstract

The sharing economy allows consumers to share spare resources through online platforms and to reduce the transaction costs by using platform services. Shared enterprises use idle resources in a more intelligent manner and share the resulting benefits with consumers. This study connects the shared enterprises’ service innovations with service experience. This study examines the consumers’ energy sharing experience and its impact on their experiential values, which in turn, affects their continued sharing energy intention. In addition, this study further examines the moderating effects of social influence and sustainability on experiential value and behavioral intentions. Data were collected from 460 Taiwanese consumers. The consumers were asked to complete a survey about their experience with Gogoro energy sharing services. Structural equation modelling (SEM) was adopted to analyze the data via IBM SPSS AMOS 25.0 (Armonk, New York, U.S.). As a result, a new four-element sharing economy service experience model was suggested; the service experience had a significant and positive effect on the behavioral intention. Additionally, the experiential values had significant and positive effects on the behavioral intention. Moreover, social influence and sustainability had significant and positive moderating effects on the relationships between experiential values and behavioral intention.

Suggested Citation

  • Hung-Tai Tsou & Ja-Shen Chen & Cindy Yunhsin Chou & Tzu-Wen Chen, 2019. "Sharing Economy Service Experience and Its Effects on Behavioral Intention," Sustainability, MDPI, vol. 11(18), pages 1-25, September.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:18:p:5050-:d:267617
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