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Examination of Chinese Cruise Tourists’ Attributes Using a Choice Experiment

Author

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  • SeYoung Park

    (Department of Leisure and Tourism, Kyonggi University, 24, Kyonggidae-ro 9-gil, Seodaemun-gu, Seoul 03753, Korea)

  • Won Seok Lee

    (Department of Tourism and Recreation, Kyonggi University, 24, Kyonggidae-ro 9-gil, Seodaemun-gu, Seoul 03753, Korea)

  • Joonho Moon

    (Department of Tourism Administration, Kangwon National University, Hyoja2-Dong, Kangwon University Rd, Chooncheon 200-701, Korea)

  • Jun Heo

    (Global MICE Major, Dongduk Women’s University, 60, Hwarang-ro 13-gil, Seongbuk-gu, Seoul 02748, Korea)

Abstract

Several studies have mentioned the differentiation between Western and Asian cultures in terms of people’s backgrounds, life styles, and perspectives. In particular, in cruise tourism, tourists from China have shown different behavior from Western tourists. Previous research has investigated the preferences of cruise tourists. However, there have been few systematic studies of their preferences. Thus, it is necessary to examine cultural uniqueness with a systematic method. Therefore, the main purpose of the study is to apply a choice experiment (CE), which is a scientific method for understanding Chinese tourists’ preferences for a given attribute as a form of marginal willingness-to-pay, and to identify their priorities. In order to collect the data from an online data platform, the answers from 244 Chinese were used for multinomial logit analysis. The study results demonstrate that the respondents placed the highest value on having a variety of shopping items in duty-free shops on board. Furthermore, room type, percentage of traditional Chinese food served, and touring in ports of call were also statistically significant attributes. The conclusion and the implications of this study will be discussed.

Suggested Citation

  • SeYoung Park & Won Seok Lee & Joonho Moon & Jun Heo, 2019. "Examination of Chinese Cruise Tourists’ Attributes Using a Choice Experiment," Sustainability, MDPI, vol. 11(13), pages 1-16, July.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:13:p:3621-:d:244807
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    References listed on IDEAS

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    Cited by:

    1. Yanhong Liu & Erwei Dong & Shiqi Li & Xiaowen Jie, 2020. "Cruise Tourism for Sustainability: An Exploration of Value Chain in Shenzhen Shekou Port," Sustainability, MDPI, vol. 12(7), pages 1-18, April.
    2. Huseyin Arasli & Mehmet Bahri Saydam & Hasan Kilic, 2020. "Cruise Travelers’ Service Perceptions: A Critical Content Analysis," Sustainability, MDPI, vol. 12(17), pages 1-13, August.
    3. Jieun Lee & Yeo-Chang Youn, 2023. "Landowners Are Interested in Payment for the Ecosystem Services of Forestry: The Case of Korean Private Forests," Sustainability, MDPI, vol. 15(5), pages 1-18, February.
    4. Woraphon Yamaka & Xuefeng Zhang & Paravee Maneejuk, 2021. "Analyzing the Influence of Transportations on Chinese Inbound Tourism: Markov Switching Penalized Regression Approaches," Mathematics, MDPI, vol. 9(5), pages 1-23, March.

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