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How can Taiwan create a niche in Asia's cruise tourism industry?

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  • Chen, Chun-An

Abstract

Cruise tourism is a significant growth trend in Europe and America. However, in recent years, it has gradually gained popularity among tourists in Asia, showing great potential. Strategically located in Asia, Taiwan is an ideal place to develop cruise tourism. This study explores how Taiwan could build a niche in Asia's cruise tourism industry. It applies the Fuzzy Delphi and Fuzzy IPA methods. According to study results, Taiwan should prioritize on the following aspects: establishing a 24-h tourist service center, providing a complete cruise logistics service, inviting foreign cruise operators to inspect special resources in Taiwan, cooperating with other Asian countries, setting up a special government unit, as well as planning and developing unique tourism resources.

Suggested Citation

  • Chen, Chun-An, 2016. "How can Taiwan create a niche in Asia's cruise tourism industry?," Tourism Management, Elsevier, vol. 55(C), pages 173-183.
    • Handle: RePEc:eee:touman:v:55:y:2016:i:c:p:173-183
    DOI: 10.1016/j.tourman.2016.02.015
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    References listed on IDEAS

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    1. Juan Gabriel Brida & Vincenzo Fasone & Raffaele Scuderi & Sandra Zapata-Aguirre, 2014. "Research Note: Exploring the Determinants of Cruise Passengers' Expenditure at Ports of Call in Uruguay," Tourism Economics, , vol. 20(5), pages 1133-1143, October.
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    4. Chun-An Chen & Shang-Ru Lee, 2013. "Developing the Country Brand of Taiwan from the Perspective of Exports," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 3(9), pages 1223-1236.
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    Cited by:

    1. Chun-An Chen & Hsien-Li Lee, 2017. "How to promote bike tourism globally," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 23(1), pages 1-16, May.
    2. Atalay, Kumru Didem & Atalay, Buket & Isin, Feride Bahar, 2019. "FIPIA with information entropy: A new hybrid method to assess airline service quality," Journal of Air Transport Management, Elsevier, vol. 76(C), pages 67-77.
    3. Ruey-Chyn Tsaur & Chyoug-Hwa Chen, 2018. "Sustainable Tourism Planning for Taiwanese in Administrative Effects with Respect to Chinese Arrivals," Sustainability, MDPI, vol. 10(12), pages 1-19, December.
    4. Wei-Ming Wang & Hsiao-Han Peng, 2020. "A Fuzzy Multi-Criteria Evaluation Framework for Urban Sustainable Development," Mathematics, MDPI, vol. 8(3), pages 1-22, March.
    5. SeYoung Park & Won Seok Lee & Joonho Moon & Jun Heo, 2019. "Examination of Chinese Cruise Tourists’ Attributes Using a Choice Experiment," Sustainability, MDPI, vol. 11(13), pages 1-16, July.

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    Keywords

    Cruise; Tourism; Taiwan; IPA; Fuzzy; Delphi;
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