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Survey Mode Effects on Valuation of Environmental Goods

Author

Listed:
  • Jason Bell

    (Fuqua School of Business, Duke University, Durham, NC 27708, USA)

  • Joel Huber

    (Fuqua School of Business, Duke University, Durham, NC 27708, USA)

  • W. Kip Viscusi

    (Vanderbilt Law School, Vanderbilt University, 131 21st Avenue South, Nashville, TN 37203, USA)

Abstract

This article evaluates the effect of the choice of survey recruitment mode on the value of water quality in lakes, rivers, and streams. Four different modes are compared: bringing respondents to one central location after phone recruitment, mall intercepts in two states, national phone-mail survey, and an Internet survey with a national, probability-based panel. The modes differ in terms of the representativeness of the samples, non-response rates, sample selection effects, and consistency of responses. The article also shows that the estimated value of water quality can differ substantially depending on the survey mode. The national Internet panel has the most desirable properties with respect to performance on the four important survey dimensions of interest.

Suggested Citation

  • Jason Bell & Joel Huber & W. Kip Viscusi, 2011. "Survey Mode Effects on Valuation of Environmental Goods," IJERPH, MDPI, vol. 8(4), pages 1-22, April.
    • Handle: RePEc:gam:jijerp:v:8:y:2011:i:4:p:1222-1243:d:12094
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    References listed on IDEAS

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    1. Judith Covey & Angela Robinson & Michael Jones-Lee & Graham Loomes, 2010. "Responsibility, scale and the valuation of rail safety," Journal of Risk and Uncertainty, Springer, vol. 40(1), pages 85-108, February.
    2. Kip Viscusi, W. & Magat, Wesley A. & Huber, Joel, 1991. "Pricing environmental health risks: survey assessments of risk-risk and risk-dollar trade-offs for chronic bronchitis," Journal of Environmental Economics and Management, Elsevier, vol. 21(1), pages 32-51, July.
    3. Lindhjem, Henrik & Navrud, Ståle, 2010. "Can cheap panel-based internet surveys substitute costly in-person interviews in CV surveys?," MPRA Paper 24069, University Library of Munich, Germany.
    4. Christopher G. Leggett & Naomi S. Kleckner & Kevin J. Boyle & John W. Dufield & Robert Cameron Mitchell, 2003. "Social Desirability Bias in Contingent Valuation Surveys Administered Through In-Person Interviews," Land Economics, University of Wisconsin Press, vol. 79(4), pages 561-575.
    5. Marta-Pedroso, Cristina & Freitas, Helena & Domingos, Tiago, 2007. "Testing for the survey mode effect on contingent valuation data quality: A case study of web based versus in-person interviews," Ecological Economics, Elsevier, vol. 62(3-4), pages 388-398, May.
    6. Huber, Joel & Viscusi, W. Kip & Bell, Jason, 2008. "Reference dependence in iterative choices," Organizational Behavior and Human Decision Processes, Elsevier, vol. 106(2), pages 143-152, July.
    7. Magat, Wesley A. & Huber, Joel & Viscusi, W. Kip & Bell, Jason, 2000. "An Iterative Choice Approach to Valuing Clean Lakes, Rivers, and Streams," Journal of Risk and Uncertainty, Springer, vol. 21(1), pages 7-43, July.
    8. Søren Olsen, 2009. "Choosing Between Internet and Mail Survey Modes for Choice Experiment Surveys Considering Non-Market Goods," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 44(4), pages 591-610, December.
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