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National Culture and the Market Development of Battery Electric Vehicles in 21 Countries

Author

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  • Adam Novotny

    (Institute of Economic Science, Eszterházy Károly Catholic University, H-3300 Eger, Hungary
    College of Business and Economics, University of Johannesburg, Johannesburg 2006, South Africa
    Business School, Nord University, 8026 Bodø, Norway)

  • Inez Szeberin

    (Robert Bosch Automotive Steering Kft., H-3300 Maklár, Hungary)

  • Sándor Kovács

    (Department of Economics and Financial Mathematics, Faculty of Economics and Business, University of Debrecen, H-4028 Debrecen, Hungary)

  • Domicián Máté

    (College of Business and Economics, University of Johannesburg, Johannesburg 2006, South Africa
    Department of Engineering Management and Entrepreneurship, Faculty of Engineering, University of Debrecen, H-4028 Debrecen, Hungary)

Abstract

Electric vehicles (EVs) have become a symbol of the fight against climate change. However, in many countries, the market development of EVs is sluggish, and adoption rates greatly vary worldwide. This study examines the impact of Hofstede’s six dimensions of national culture on the development of the electric car market using sales data from 2019 and 2020 in 21 OECD countries. Results of (OLS) linear regression analyses show that uncertainty avoidance, individualism, masculinity, and indulgence have a significantly negative impact on the sales of battery electric cars, while long-term orientation positively influences their market share. The results indicate that national culture is an important cross-country factor that influences the rate and direction of the adoption electric cars. The research also explains how cultural values are translated into the purchase of EVs and provides marketers and policymakers with an insight into how they can increase the spread of alternative-fuel vehicles.

Suggested Citation

  • Adam Novotny & Inez Szeberin & Sándor Kovács & Domicián Máté, 2022. "National Culture and the Market Development of Battery Electric Vehicles in 21 Countries," Energies, MDPI, vol. 15(4), pages 1-16, February.
    • Handle: RePEc:gam:jeners:v:15:y:2022:i:4:p:1539-:d:753397
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