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Understanding the global consumer culture: Views from eastern and western scholars, an introduction to the special issue

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  • Laroche, Michel
  • Teng, Lefa

Abstract

This special issue of the Journal of Business Research features thirteen articles selected from the papers presented during the exceptional eleventh meeting of the Royal Bank International Research Conference which took place in Wuxi, China on June 24–26, 2016. These articles cover topics related to global marketing communications, global ethnic marketing, global branding, global identity, and global entrepreneurship and innovation.

Suggested Citation

  • Laroche, Michel & Teng, Lefa, 2019. "Understanding the global consumer culture: Views from eastern and western scholars, an introduction to the special issue," Journal of Business Research, Elsevier, vol. 103(C), pages 219-221.
    • Handle: RePEc:eee:jbrese:v:103:y:2019:i:c:p:219-221
    DOI: 10.1016/j.jbusres.2019.01.048
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    References listed on IDEAS

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    1. Davidson, Alexander & Habibi, Mohammad Reza & Laroche, Michel, 2018. "Materialism and the sharing economy: A cross-cultural study of American and Indian consumers," Journal of Business Research, Elsevier, vol. 82(C), pages 364-372.
    2. Sobol, Kamila & Cleveland, Mark & Laroche, Michel, 2018. "Globalization, national identity, biculturalism and consumer behavior: A longitudinal study of Dutch consumers," Journal of Business Research, Elsevier, vol. 82(C), pages 340-353.
    3. Zhang, Chun & Laroche, Michel & Richard, Marie-Odile, 2017. "The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers," Journal of Business Research, Elsevier, vol. 72(C), pages 127-135.
    4. Bartikowski, Boris & Laroche, Michel & Jamal, Ahmad & Yang, Zhiyong, 2018. "The type-of-internet-access digital divide and the well-being of ethnic minority and majority consumers: A multi-country investigation," Journal of Business Research, Elsevier, vol. 82(C), pages 373-380.
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