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Sharing economy versus collaborative consumption: What drives consumers in the new forms of exchange?

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  • Luri Minami, Adriana
  • Ramos, Carla
  • Bruscato Bortoluzzo, Adriana

Abstract

Digital transformation led to the proliferation of new forms of exchange. This study aims, firstly, to put forward a parsimonious conceptualization for sharing economy (SE) and collaborative consumption (CC), concepts used interchangeably in literature and practice; secondly, to understand why consumers participate in each and whether they have significantly different drivers. We applied structural equation modeling to test our conceptual model with 400 participants. A market research company collected the data in Brazil. The convenience sample included respondents who had used one of the services at least once. Results show that SE is explained mostly by intrinsic reasons, while CC is driven by the extrinsic factor economics and the intrinsic reason enjoyment. Economic motivations are significantly stronger in CC than in SE, while convenience and environmental orientation are predominant in SE. The study advances knowledge in the field, making important managerial contributions revealing consumers’ priorities in each mode of exchange.

Suggested Citation

  • Luri Minami, Adriana & Ramos, Carla & Bruscato Bortoluzzo, Adriana, 2021. "Sharing economy versus collaborative consumption: What drives consumers in the new forms of exchange?," Journal of Business Research, Elsevier, vol. 128(C), pages 124-137.
    • Handle: RePEc:eee:jbrese:v:128:y:2021:i:c:p:124-137
    DOI: 10.1016/j.jbusres.2021.01.035
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    References listed on IDEAS

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    3. Elena Lyaskovskaya & Tatyana Khudyakova, 2021. "Sharing Economy: For or against Sustainable Development," Sustainability, MDPI, vol. 13(19), pages 1-20, October.
    4. Olga Lingaitienė & Virginija Grybaitė & Aurelija Burinskienė, 2022. "Core Elements Affecting Sharing Evidence from the European Union," Sustainability, MDPI, vol. 14(7), pages 1-21, March.
    5. Chuanlan Liu & Sibei Xia & Chunmin Lang, 2023. "Online Luxury Resale Platforms and Customer Experiences: A Text Mining Analysis of Online Reviews," Sustainability, MDPI, vol. 15(10), pages 1-19, May.
    6. Yang, Zhi & Cao, Xia & Wang, Feng & Lu, Chongyu, 2022. "Fortune or Prestige? The effects of content price on sales and customer satisfaction," Journal of Business Research, Elsevier, vol. 146(C), pages 426-435.
    7. Sirkeci Kübra & Arıkan Esra, 2021. "The Infinite Wardrobe: Female Consumers’ Value Perceptions Regarding Collaborative Consumption of Apparel," South East European Journal of Economics and Business, Sciendo, vol. 16(2), pages 150-170, December.
    8. Khalek, Sk Abu & Chakraborty, Anirban, 2023. "Access or collaboration? A typology of sharing economy," Technological Forecasting and Social Change, Elsevier, vol. 186(PA).
    9. Mauro Capestro & Greta Chiavegato, 2023. "Il consumo dei beni di lusso nel contesto della sharing economy: un caso di studio italiano," ECONOMIA E SOCIET? REGIONALE, FrancoAngeli Editore, vol. 2023(1), pages 53-70.
    10. Gonzalo Llanos & Nataly Guiñez-Cabrera & Katherine Mansilla-Obando & Esteban Gómez-Sotta & Paulo Buchuk & Matías Altamirano & Marcelo Alviz, 2023. "Collaborative Consumption in an Emerging Market: What Motivates Consumers to Adopt It under Economic and Political Uncertainty?," Sustainability, MDPI, vol. 15(21), pages 1-21, October.
    11. Edoardo Beretta & Giulia Miniero & Francesco Ricotta, 2021. "Consumers’ Journey between Liquid and Solid Consumption," Sustainability, MDPI, vol. 13(24), pages 1-20, December.
    12. Akbari, Morteza & Foroudi, Pantea & Khodayari, Maryam & Zaman Fashami, Rahime & Shahabaldini parizi, Zahra & Shahriari, Elmira, 2022. "Sharing Your Assets: A Holistic Review of Sharing Economy," Journal of Business Research, Elsevier, vol. 140(C), pages 604-625.
    13. Paweł Brzustewicz & Anupam Singh, 2021. "Sustainable Consumption in Consumer Behavior in the Time of COVID-19: Topic Modeling on Twitter Data Using LDA," Energies, MDPI, vol. 14(18), pages 1-20, September.

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