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Sustainability, value, and satisfaction: Model testing and cross-validation in tourist destinations

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  • Iniesta-Bonillo, M. Angeles
  • Sánchez-Fernández, Raquel
  • Jiménez-Castillo, David

Abstract

This study explores the relationships between visitors' perceived sustainability of a tourist destination and their perceived value of and satisfaction with the trip. Perceived sustainability is a multidimensional construct made up of economic, socio-cultural, and environmental dimensions. By using survey data and structural equation modeling, this study tests and cross-validates the model in two tourist destinations: Cullera (Spain) and Oristano (Italy). The results, which support all the hypotheses and offer a robust model whose basic structure is invariant across samples, enhance the understanding of perceived sustainability as a key factor in the development of more competitive and market-oriented tourist destinations. The findings extend sustainability literature by covering previously ignored outcomes that demonstrate how perceived sustainability tends to be a universal factor for explaining perceived value and satisfaction in the context of tourist destinations.

Suggested Citation

  • Iniesta-Bonillo, M. Angeles & Sánchez-Fernández, Raquel & Jiménez-Castillo, David, 2016. "Sustainability, value, and satisfaction: Model testing and cross-validation in tourist destinations," Journal of Business Research, Elsevier, vol. 69(11), pages 5002-5007.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:11:p:5002-5007
    DOI: 10.1016/j.jbusres.2016.04.071
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