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Motivations and risks in international licensing: a review and implications for licensing to transitional and emerging economies

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  • Mottner, Sandra
  • Johnson, James P.
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    Abstract

    In the light of changes in technology and today's global business environment, recent contributions in the literature regarding international licensing, particularly the reasons, risks, and management of licensing are reviewed. The main reasons that firms choose licensing over other methods of international market entry are examined, and the risks associated with licensing are synthesized and updated, along with perspectives on managing those risks. Finally, areas are suggested for further inquiry that may help to enrich this field of study. Throughout, particular attention is paid to the issues of international licensing that affect emerging and transitional economies, particularly from the perspective of small firms.

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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of World Business.

    Volume (Year): 35 (2000)
    Issue (Month): 2 (July)
    Pages: 171-188

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    Handle: RePEc:eee:worbus:v:35:y:2000:i:2:p:171-188

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    References

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    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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    1. Mukesh Eswaran, 1994. "Cross-Licensing of Competing Patents as a Facilitating Device," Canadian Journal of Economics, Canadian Economics Association, vol. 27(3), pages 689-708, August.
    2. Preet S Aulakh & S Tamer Cavusgil & M B Sarkar, 1998. "Compensation in International Licensing Agreements," Journal of International Business Studies, Palgrave Macmillan, vol. 29(2), pages 409-419, June.
    3. Feenstra, Robert C & Judd, Kenneth L, 1982. "Tariffs, Technology Transfer, and Welfare," Journal of Political Economy, University of Chicago Press, vol. 90(6), pages 1142-65, December.
    4. Fershtman, Chaim & Kamien, Morton I., 1992. "Cross licensing of complementary technologies," International Journal of Industrial Organization, Elsevier, vol. 10(3), pages 329-348, September.
    5. Paul W Beamish & John C Banks, 1987. "Equity Joint Ventures and Theory of the Multinational Enterprise," Journal of International Business Studies, Palgrave Macmillan, vol. 18(2), pages 1-16, June.
    6. Peter J Buckley & Mark C Casson, 1998. "Analyzing Foreign Market Entry Strategies: Extending the Internalization Approach," Journal of International Business Studies, Palgrave Macmillan, vol. 29(3), pages 539-561, September.
    7. Caves, Richard E & Crookell, Harold & Killing, J Peter, 1983. "The Imperfect Market for Technology Licenses," Oxford Bulletin of Economics and Statistics, Department of Economics, University of Oxford, vol. 45(3), pages 249-67, August.
    8. Wright, Donald J., 1990. "International Technology Transfer with an Information Asymmetry and Endogenous Research and Development," Working Papers 138, University of Sydney, School of Economics.
    9. Peter W Liesch & Gary A Knight, 1999. "Information Internalization and Hurdle Rates in Small and Medium Enterprise Internationalization," Journal of International Business Studies, Palgrave Macmillan, vol. 30(2), pages 383-394, June.
    10. A L Calvet, 1981. "A Synthesis of Foreign Direct Investment Theories and Theories of the Multinational Firm," Journal of International Business Studies, Palgrave Macmillan, vol. 12(1), pages 43-59, March.
    11. Song, E. Young, 1996. "Voluntary export restraints and strategic technology transfers," Journal of International Economics, Elsevier, vol. 40(1-2), pages 165-186, February.
    12. Lin, Ping, 1996. "Fixed-Fee Licensing of Innovations and Collusion," Journal of Industrial Economics, Wiley Blackwell, vol. 44(4), pages 443-49, December.
    13. Mukesh Eswaran, 1994. "Licensees as Entry Barriers," Canadian Journal of Economics, Canadian Economics Association, vol. 27(3), pages 673-88, August.
    14. John H Dunning, 1980. "Towards an Eclectic Theory of International Production: Some Empirical Tests," Journal of International Business Studies, Palgrave Macmillan, vol. 11(1), pages 9-31, March.
    15. Bruce Kogut & Udo Zander, 1993. "Knowledge of the Firm and the Evolutionary Theory of the Multinational Corporation," Journal of International Business Studies, Palgrave Macmillan, vol. 24(4), pages 625-645, December.
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    Citations

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    Cited by:
    1. Preet S Aulakh & Marshall S Jiang & Yigang Pan, 2010. "International technology licensing: Monopoly rents, transaction costs and exclusive rights," Journal of International Business Studies, Palgrave Macmillan, vol. 41(4), pages 587-605, May.
    2. Uusitalo, Olavi & Grønhaug, Kjell, 2012. "Service-dominant logic and licensing in international B2B markets," jbm - Journal of Business Market Management, Free University Berlin, Marketing Department, vol. 5(4), pages 265-284.
    3. Yang, Deli, 2005. "Culture matters to multinationals' intellectual property businesses," Journal of World Business, Elsevier, vol. 40(3), pages 281-301, August.
    4. repec:wip:wpaper:3 is not listed on IDEAS
    5. Lichtenthaler, Ulrich, 2009. "Product business, foreign direct investment, and licensing: Examining their relationships in international technology exploitation," Journal of World Business, Elsevier, vol. 44(4), pages 407-420, October.
    6. Suma Athreye & Yong Yang, 2011. "Disembodied Knowledge Flows in the World Economy," WIPO Economic Research Working Papers 03, World Intellectual Property Organization - Economics and Statistics Division, revised Dec 2011.

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