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Environmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental success

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  • Fraj, Elena
  • Matute, Jorge
  • Melero, Iguácel

Abstract

This paper examines the links between proactive environmental strategies, organizational capabilities and competitiveness. A model is proposed and tested using a sample of 232 Spanish hotels. An orientation for learning and innovation are conceived not only as drivers for adopting pro-environmental policies, but also as determinants of competitiveness. Data are analyzed through the use of partial least squares. The findings confirm that a proactive environmental strategy and innovation favor organizational competitiveness. However, a learning orientation does not directly predict organizational competitiveness. The paper discusses both conceptual and practical implications for the development of successful hotel operations and management.

Suggested Citation

  • Fraj, Elena & Matute, Jorge & Melero, Iguácel, 2015. "Environmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental success," Tourism Management, Elsevier, vol. 46(C), pages 30-42.
    • Handle: RePEc:eee:touman:v:46:y:2015:i:c:p:30-42
    DOI: 10.1016/j.tourman.2014.05.009
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