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Entrepreneurial orientation in vertical alliances: joint product innovation and learning from allies

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  • Ricarda Bouncken
  • Boris Plüschke
  • Robin Pesch
  • Sascha Kraus

Abstract

This paper clarifies how a firm’s entrepreneurial orientation (EO) affects joint product innovation within a vertical alliance and how this is influenced by increasing technological uncertainty and the absorption of knowledge from the alliance partners. The results of a structural equation model with latent interactions on 171 firms in the manufacturing industry indicate that the focal firm’s EO increases joint innovation, although this positive effect declines when a high level of uncertainty increases. On the other hand, the ability to absorb partners’ knowledge increases joint product innovation. As such, this study’s results contribute to research in the field of vertical alliances, EO, and the theoretical foundation of a dynamic capability perspective. Copyright Springer-Verlag Berlin Heidelberg 2016

Suggested Citation

  • Ricarda Bouncken & Boris Plüschke & Robin Pesch & Sascha Kraus, 2016. "Entrepreneurial orientation in vertical alliances: joint product innovation and learning from allies," Review of Managerial Science, Springer, vol. 10(2), pages 381-409, March.
    • Handle: RePEc:spr:rvmgts:v:10:y:2016:i:2:p:381-409
    DOI: 10.1007/s11846-014-0150-8
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    More about this item

    Keywords

    Entrepreneurial orientation; Product innovation; Vertical alliance; Inter-organizational learning; Technological uncertainty; C83; L26; O31;
    All these keywords.

    JEL classification:

    • C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

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