Stakeholders' environmental influence. An empirical analysis in the Spanish hotel industry

We draw on the insights of stakeholder theory to explore the extent to which environmental management practices are driven by (i) an attempt to enhance a firm's legitimacy, and (ii) a response to pressures arising from powerful stakeholders. The material for this investigation has been gathered from a sample of 279 Spanish hotels. The hotel industry which is only marginally affected by environmental regulation and is thus a widely neglected setting in this context, could be a particularly interesting subject for investigation, able to throw some light on the extent to which firms produce different responses to the environmental concerns of their stakeholders. Our results reveal that corporate environmental management practices may be a response to genuine environmental concerns, and we then speak of explicit environmental management, or there may also be reasons different from the environmental, in which case we speak of tacit environmental management. Our findings suggest that explicit and tacit environmental management account for a variety of organizational responses to the environmental demands of stakeholders, depending on (i) the stakeholders' power regarding environmental issues, (ii) the stakeholders' use of power to protect the environment, and (iii) the perceived economic advantages of environmental management activities.