Influencing factors for potential bike-sharing users: an empirical analysis during the COVID-19 pandemic

Climate change awareness is becoming widespread. The consequences of pollution are increasingly evident, and transport, being one of the main sources of congestion and pollution, is cited as the major culprit. In this context and as one of the few positive externalities of the COVID-19 pandemic, micro-mobility and, more generally, environmentally friendly and co-managed mobility, are gaining ground. In particular, bike-sharing has seen double-digit growth rates of diffusion and use in its various forms. It is a fast and efficient solution, with zero emissions, convenience, speed of movement for short distances and beneficial effects on users' health. However, its use is still rather limited in Italian cities. Through an online survey conducted at the national level in 2020, we shed light on the elements that determine the adoption of bike-sharing among potential users. Through factor analysis, ordered logit and probit regressions, we have identified the factors that facilitate the extensive adoption of this service. In addition, we have seen how consumers’ habits have changed, comparing them in the pre- and post-COVID-19 lockdown periods and highlighting the health benefits for both potential and current users. The results and policy implications could be useful for local regulators and bike-sharing scheme operators.