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Does the role of a bicycle share system in a city change over time? A longitudinal analysis of casual users and long-term subscribers

Author

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  • Jain, Taru
  • Wang, Xinyi
  • Rose, Geoffrey
  • Johnson, Marilyn

Abstract

Bicycle Sharing Systems (BSS) are rapidly being implemented globally providing a low-cost active transport option that extends travel distances with greater flexibility than other transport modes. The role a BSS plays in a city can be characterised by the type of users and their trip purposes, but little is known about how use changes over time or the factors impacting change. This longitudinal case study identifies trends in BSS patronage disaggregated by types of users and examines how policies (e.g., helmets, public transport fares) can affect usage by different user types. Time-stamped origin and destination trip data for the Melbourne Bike Share System (MBSS) from 2010 to 2016 was analyzed to identify trends by casual users and long-term subscribers (LTS). Overall, usage increased marginally, but the proportion of casual trips increased from 50% (in 2010) to 80% (in 2016). Policy changes within the MBSS area (e.g., provision of courtesy helmets, the introduction of a Free Tram Zone (FTZ)) affected use by the two types of users differently. However, the initial system objectives and system architecture have not changed in response. Usage by the two market segments by socio-demographic and geographic variables highlighted that both user groups correlated strongly with proximity to major transport hubs. However, while LTS usage is positively correlated with proximity to high-density employment districts, casual usage is positively correlated with the availability of separate bicycle lanes and paths and proximity to tourism destinations. Findings underline the importance of understanding BSS use by market segments and reviewing BSS policy, objectives, planning and design to adequately respond to changing user needs and manage the future evolution of BSS.

Suggested Citation

  • Jain, Taru & Wang, Xinyi & Rose, Geoffrey & Johnson, Marilyn, 2018. "Does the role of a bicycle share system in a city change over time? A longitudinal analysis of casual users and long-term subscribers," Journal of Transport Geography, Elsevier, vol. 71(C), pages 45-57.
    • Handle: RePEc:eee:jotrge:v:71:y:2018:i:c:p:45-57
    DOI: 10.1016/j.jtrangeo.2018.06.023
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    References listed on IDEAS

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    2. Maas, Suzanne & Nikolaou, Paraskevas & Attard, Maria & Dimitriou, Loukas, 2021. "Examining spatio-temporal trip patterns of bicycle sharing systems in Southern European island cities," Research in Transportation Economics, Elsevier, vol. 86(C).
    3. Maas, Suzanne & Nikolaou, Paraskevas & Attard, Maria & Dimitriou, Loukas, 2021. "Spatial and temporal analysis of shared bicycle use in Limassol, Cyprus," Journal of Transport Geography, Elsevier, vol. 93(C).
    4. Ding, Hongliang & Lu, Yuhuan & Sze, N.N. & Li, Haojie, 2022. "Effect of dockless bike-sharing scheme on the demand for London Cycle Hire at the disaggregate level using a deep learning approach," Transportation Research Part A: Policy and Practice, Elsevier, vol. 166(C), pages 150-163.
    5. Suzanne Maas & Paraskevas Nikolaou & Maria Attard & Loukas Dimitriou, 2021. "Heat, Hills and the High Season: A Model-Based Comparative Analysis of Spatio-Temporal Factors Affecting Shared Bicycle Use in Three Southern European Islands," Sustainability, MDPI, vol. 13(6), pages 1-21, March.
    6. Sweet, Matthias N. & Scott, Darren M., 2021. "Shared mobility adoption from 2016 to 2018 in the Greater Toronto and Hamilton Area: Demographic or geographic diffusion?," Journal of Transport Geography, Elsevier, vol. 96(C).
    7. Li, Haojie & Zhang, Yingheng & Ding, Hongliang & Ren, Gang, 2019. "Effects of dockless bike-sharing systems on the usage of the London Cycle Hire," Transportation Research Part A: Policy and Practice, Elsevier, vol. 130(C), pages 398-411.
    8. Morton, Craig & Kelley, Scott & Monsuur, Fredrik & Hui, Tianwen, 2021. "A spatial analysis of demand patterns on a bicycle sharing scheme: Evidence from London," Journal of Transport Geography, Elsevier, vol. 94(C).

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