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Modeling Dependencies in Brand Choice Outcomes Across Complementary Categories

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  • Ma, Yu
  • Seetharaman, P.B.
  • Narasimhan, Chakravarthi

Abstract

We build an econometric model of a household's contemporaneous brand choice outcomes in complementary product categories. This model explicitly captures cross-category dependencies in brand choice outcomes of a household. Such dependencies have not been modeled in existing multi-category demand models.

Suggested Citation

  • Ma, Yu & Seetharaman, P.B. & Narasimhan, Chakravarthi, 2012. "Modeling Dependencies in Brand Choice Outcomes Across Complementary Categories," Journal of Retailing, Elsevier, vol. 88(1), pages 47-62.
    • Handle: RePEc:eee:jouret:v:88:y:2012:i:1:p:47-62
    DOI: 10.1016/j.jretai.2011.04.003
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    References listed on IDEAS

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    Citations

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    Cited by:

    1. Karray, Salma & Martín-Herrán, Guiomar & Zaccour, Georges, 2020. "Pricing of demand-related products: Can ignoring cross-category effect be a smart choice?," International Journal of Production Economics, Elsevier, vol. 223(C).
    2. Philippe Aurier & Victor D. Mejía, 2021. "The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods," Journal of the Academy of Marketing Science, Springer, vol. 49(6), pages 1244-1266, November.
    3. Hongju Liu & Qiang Liu & Pradeep K. Chintagunta, 2017. "Promotion Spillovers: Drug Detailing in Combination Therapy," Marketing Science, INFORMS, vol. 36(3), pages 382-401, May.
    4. Maxim Sinitsyn, 2012. "Coordination of Price Promotions in Complementary Categories," Management Science, INFORMS, vol. 58(11), pages 2076-2094, November.
    5. Chan, Tat Y. & Narasimhan, Chakravarthi & Yoon, Yeujun, 2017. "Advertising and price competition in a manufacturer-retailer channel," International Journal of Research in Marketing, Elsevier, vol. 34(3), pages 694-716.
    6. Natéwindé Sawadogo & Youmanli Ouoba, 2023. "COVID-19, food coping strategies and households resilience: the case of informal sector in Burkina Faso," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 15(4), pages 1041-1056, August.
    7. Omar, Haytham & Klibi, Walid & Babai, M. Zied & Ducq, Yves, 2023. "Basket data-driven approach for omnichannel demand forecasting," International Journal of Production Economics, Elsevier, vol. 257(C).
    8. Gelper, Sarah & Wilms, Ines & Croux, Christophe, 2016. "Identifying Demand Effects in a Large Network of Product Categories," Journal of Retailing, Elsevier, vol. 92(1), pages 25-39.
    9. Zhang, Qin & Gangwar, Manish & Seetharaman, P.B., 2017. "Polygamous Store Loyalties: An Empirical Investigation," Journal of Retailing, Elsevier, vol. 93(4), pages 477-492.
    10. Koray Cosguner & Tat Y. Chan & P. B. (Seethu) Seetharaman, 2018. "Dynamic Pricing in a Distribution Channel in the Presence of Switching Costs," Management Science, INFORMS, vol. 64(3), pages 1212-1229, March.
    11. Maxim Sinitsyn, 2016. "Choosing the Quality of the Fit between Complementary Products," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 25(1), pages 161-178, March.
    12. Ma, Yu & Seetharaman, P.B. (Seethu) & Singh, Vishal, 2021. "A multi-category demand model incorporating inter-product proximity," Journal of Business Research, Elsevier, vol. 124(C), pages 152-162.
    13. Kim, Hwang & Rao, Vithala R., 2023. "A comparison of online recommendation methods: Simultaneous versus sequential approaches," Journal of Retailing, Elsevier, vol. 99(2), pages 210-227.
    14. Vithala R. Rao & Gary J. Russell & Hemant Bhargava & Alan Cooke & Tim Derdenger & Hwang Kim & Nanda Kumar & Irwin Levin & Yu Ma & Nitin Mehta & John Pracejus & R. Venkatesh, 2018. "Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 5(1), pages 107-120, March.
    15. Timothy J. Richards, 2017. "Analysis of Umbrella Branding with Crowdsourced Data," Agribusiness, John Wiley & Sons, Ltd., vol. 33(2), pages 135-150, April.

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