Leveraging Information Across Categories
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DOI: 10.1023/B:QMEC.0000004845.25649.6c
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References listed on IDEAS
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- P. Seetharaman & Siddhartha Chib & Andrew Ainslie & Peter Boatwright & Tat Chan & Sachin Gupta & Nitin Mehta & Vithala Rao & Andrei Strijnev, 2005. "Models of Multi-Category Choice Behavior," Marketing Letters, Springer, vol. 16(3), pages 239-254, December.
- Rakesh Niraj & V. Padmanabhan & P. B. Seetharaman, 2008. "Research Note—A Cross-Category Model of Households' Incidence and Quantity Decisions," Marketing Science, INFORMS, vol. 27(2), pages 225-235, 03-04.
- Nitin Mehta, 2007. "Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis," Marketing Science, INFORMS, vol. 26(2), pages 196-217, 03-04.
- Clement, Jesper & Aastrup, Jesper & Charlotte Forsberg, Signe, 2015. "Decisive visual saliency and consumers׳ in-store decisions," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 187-194.
- Sunil Gupta & Valarie Zeithaml, 2006. "Customer Metrics and Their Impact on Financial Performance," Marketing Science, INFORMS, vol. 25(6), pages 718-739, 11-12.
- Sri Devi Duvvuri & Asim Ansari & Sunil Gupta, 2007. "Consumers' Price Sensitivities Across Complementary Categories," Management Science, INFORMS, vol. 53(12), pages 1933-1945, December.
- Jang, Sungha & Prasad, Ashutosh & Ratchford, Brian T., 2016. "Consumer spending patterns across firms and categories: Application to the size- and share-of-wallet," International Journal of Research in Marketing, Elsevier, vol. 33(1), pages 123-139.
- Ma, Yu & Seetharaman, P.B. & Narasimhan, Chakravarthi, 2012. "Modeling Dependencies in Brand Choice Outcomes Across Complementary Categories," Journal of Retailing, Elsevier, vol. 88(1), pages 47-62.
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Keywords
cross category analysis; information transfer; hierarchical bayes;All these keywords.
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