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Ordering anomalies in choice experiments

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  • Day, Brett
  • Pinto Prades, Jose-Luis

Abstract

This paper investigates whether responses to choice experiments (CEs) are subject to ordering anomalies. While previous research has focussed on the possibility that such anomalies relate to position in the sequence of choice tasks, our research reveals that the particular order of tasks matters. Using a novel experimental design that allows us to test our hypotheses using simple nonparametric statistics, we observe ordering anomalies in CE data similar to those recorded in the dichotomous choice contingent valuation literature. Those ordering effects operate in both price and commodity dimensions and are observed to compound over a series of choice tasks. Our findings cast serious doubt on the current practice of asking each respondent to undertake several choice tasks in a CE while treating each response as an independent observation on that individual's preferences.

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Bibliographic Info

Article provided by Elsevier in its journal Journal of Environmental Economics and Management.

Volume (Year): 59 (2010)
Issue (Month): 3 (May)
Pages: 271-285

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Handle: RePEc:eee:jeeman:v:59:y:2010:i:3:p:271-285

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Web page: http://www.elsevier.com/locate/inca/622870

Related research

Keywords: Choice experiments Ordering effects Dichotomous choice contingent valuation Nonparametric testing;

References

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  1. repec:hal:cesptp:halshs-00175925 is not listed on IDEAS
  2. Flachaire, Emmanuel & Hollard, Guillaume, 2007. "Starting point bias and respondent uncertainty in dichotomous choice contingent valuation surveys," Resource and Energy Economics, Elsevier, vol. 29(3), pages 183-194, September.
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Citations

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Cited by:
  1. Fredrik Carlsson & Mitesh Kataria & Alan Krupnick & Elina Lampi & Asa Löfgren & Ping Qin & Thomas Sterner & Susie Chung, 2010. "The Truth, the Whole Truth, and Nothing but the Truth A Multiple Country Test of an Oath Script," Jena Economic Research Papers 2010-076, Friedrich-Schiller-University Jena, Max-Planck-Institute of Economics.
  2. Bruno Lanz & Allan Provins, 2013. "Valuing Local Environmental Amenity with Discrete Choice Experiments: Spatial Scope Sensitivity and Heterogeneous Marginal Utility of Income," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 56(1), pages 105-130, September.
  3. Ben McNair & David Hensher & Jeff Bennett, 2012. "Modelling Heterogeneity in Response Behaviour Towards a Sequence of Discrete Choice Questions: A Probabilistic Decision Process Model," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 51(4), pages 599-616, April.
  4. Carlsson, Fredrik & Raun Mørkbak, Morten & Bøye Olsen, Søren, 2010. "The first time is the hardest: A test of ordering effects in choice experiments," Working Papers in Economics 470, University of Gothenburg, Department of Economics.
  5. Daniel R. Petrolia & Matthew G. Interis & Joonghyun Hwang, 2014. "America’s Wetland? A National Survey of Willingness to Pay for Restoration of Louisiana’s Coastal Wetlands," Marine Resource Economics, University of Chicago Press, vol. 29(1), pages 17 - 37.
  6. Mikołaj Czajkowski & Marek Giergiczny & William H. Greene, 2012. "Learning and Fatigue Effects Revisited. The Impact of Accounting for Unobservable Preference and Scale Heterogeneity on Perceived Ordering Effects in Multiple Choice Task Discrete Choice Experiments," Working Papers 2012-08, Faculty of Economic Sciences, University of Warsaw.
  7. McNair, Ben J. & Hensher, David A. & Bennett, Jeff, 2010. "Modelling heterogeneity in response behaviour towards a sequence of discrete choice questions: a latent class approach," MPRA Paper 23427, University Library of Munich, Germany.
  8. McNair, Ben J. & Bennett, Jeff & Hensher, David A., 2011. "A comparison of responses to single and repeated discrete choice questions," Resource and Energy Economics, Elsevier, vol. 33(3), pages 554-571, September.
  9. Leong, Waiyan & Hensher, David A., 2012. "Embedding multiple heuristics into choice models: An exploratory analysis," Journal of choice modelling, Elsevier, vol. 5(3), pages 131-144.
  10. Day, Brett & Bateman, Ian J. & Carson, Richard T. & Dupont, Diane & Louviere, Jordan J. & Morimoto, Sanae & Scarpa, Riccardo & Wang, Paul, 2012. "Ordering effects and choice set awareness in repeat-response stated preference studies," Journal of Environmental Economics and Management, Elsevier, vol. 63(1), pages 73-91.
  11. Hoyos, David, 2010. "The state of the art of environmental valuation with discrete choice experiments," Ecological Economics, Elsevier, vol. 69(8), pages 1595-1603, June.
  12. Bruno Lanz & Allan Provins, 2012. "Do status quo choices reflect preferences? Evidence from a discrete choice experiment in the context of water utilities' investment planning," CEPE Working paper series 12-87, CEPE Center for Energy Policy and Economics, ETH Zurich.
  13. Gabriela Scheufele & Jeff Bennett, 2012. "Response Strategies and Learning in Discrete Choice Experiments," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 52(3), pages 435-453, July.

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