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Implications of Bid Design and Willingness-To-Pay Distribution for Starting Point Bias in Double-Bounded Dichotomous Choice Contingent Valuation Surveys

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  • Marcella Veronesi
  • Anna Alberini
  • Joseph Cooper

Abstract

We examine starting point bias in CV surveys with dichotomous choice payment questions and follow-ups, and double-bounded models of the WTP responses. We wish to investigate (1) the seriousness of the biases for the location and scale parameters of WTP in the presence of starting point bias; (2) whether or not these biases depend on the distribution of WTP and on the bids used; and (3) how well a commonly used diagnostic for starting point bias—a test of the null that bid set dummies entered in the right-hand side of the WTP model are jointly equal to zero—performs under various circumstances. Because starting point bias cannot be separately identified in any reliable manner from biases caused by model specification, we use simulation approaches to address this issue. Our Monte Carlo simulations suggest that the effect of ignoring starting point bias is complex and depends on the true distribution of WTP. Bid set dummies tend to soak up misspecifications in the distribution assumed by the researcher for the latent WTP, rather than capturing the presence of starting point bias. Their power in detecting starting point bias is low.
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  • Marcella Veronesi & Anna Alberini & Joseph Cooper, 2011. "Implications of Bid Design and Willingness-To-Pay Distribution for Starting Point Bias in Double-Bounded Dichotomous Choice Contingent Valuation Surveys," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 49(2), pages 199-215, June.
  • Handle: RePEc:kap:enreec:v:49:y:2011:i:2:p:199-215
    DOI: 10.1007/s10640-010-9430-1
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    2. Kang, Heechan & Haab, Timothy C. & Interis, Matthew G., 2013. "Identifying inconsistent responses in dichotomous choice contingent valuation with follow-up questions," Resource and Energy Economics, Elsevier, vol. 35(3), pages 396-411.
    3. Chin-Huang Huang & Chiung-Hsia Wang, 2015. "Estimating the Total Economic Value of Cultivated Flower Land in Taiwan," Sustainability, MDPI, vol. 7(4), pages 1-19, April.
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    5. Kanya, Lucy & Sanghera, Sabina & Lewin, Alex & Fox-Rushby, Julia, 2019. "The criterion validity of willingness to pay methods: A systematic review and meta-analysis of the evidence," Social Science & Medicine, Elsevier, vol. 232(C), pages 238-261.
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    8. Bechtold, Kai-Brit & Abdulai, Awudu, 2012. "Using Choice Experiments to Measure Consumers’ Preferences for Functional Dairy Products in Germany: Are Willingness-To-Pay Estimates Affected by Starting Point Bias?," 86th Annual Conference, April 16-18, 2012, Warwick University, Coventry, UK 135073, Agricultural Economics Society.
    9. Richard T. Carson & Miko_aj Czajkowski, 2014. "The discrete choice experiment approach to environmental contingent valuation," Chapters, in: Stephane Hess & Andrew Daly (ed.), Handbook of Choice Modelling, chapter 9, pages 202-235, Edward Elgar Publishing.
    10. Kanya, Lucy & Saghera, Sabina & Lewin, Alex & Fox-Rushby, Julia, 2019. "The criterion validity of willingness to pay methods: a systematic review and meta-analysis of the evidence," LSE Research Online Documents on Economics 100741, London School of Economics and Political Science, LSE Library.
    11. Loubière, Sandrine & Taylor, Owen & Tinland, Aurelie & Vargas-Moniz, Maria & O'Shaughnessy, Branagh & Bokszczanin, Anna & Kallmen, Hakan & Bernad, Roberto & Wolf, Judith & Santinello, Massimo & Loundo, 2020. "Europeans’ willingness to pay for ending homelessness: A contingent valuation study," Social Science & Medicine, Elsevier, vol. 247(C).
    12. Alberto Longo & David Hoyos & Anil Markandya, 2015. "Sequence Effects in the Valuation of Multiple Environmental Programs Using the Contingent Valuation Method," Land Economics, University of Wisconsin Press, vol. 91(1), pages 20-35.
    13. Frédéric Salladarré & Dorothée Brécard & Sterenn Lucas & Pierrick Ollivier, 2016. "Are French consumers ready to pay a premium for eco-labeled seafood products? A contingent valuation estimation with heterogeneous anchoring," Agricultural Economics, International Association of Agricultural Economists, vol. 47(2), pages 247-258, March.
    14. Jacob Ladenburg & Søren Bøye Olsen, 2010. "Gender anomalies in Stated Preference surveys – Are biases really gender dependent?," IFRO Working Paper 2010/1, University of Copenhagen, Department of Food and Resource Economics.
    15. Bechtold, Kai-Brit & Abdulai, Awudu, 2012. "Willingness-To-Pay for Functional Dairy Products and the Influence of Starting Point Bias: Empirical Evidence for Germany," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124776, Agricultural and Applied Economics Association.
    16. Fiona Gibson & Michael Burton, 2014. "Salt or Sludge? Exploring Preferences for Potable Water Sources," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 57(3), pages 453-476, March.
    17. Reinhard Uehleke & Bodo Sturm, 2017. "The Influence of Collective Action on the Demand for Voluntary Climate Change Mitigation in Hypothetical and Real Situations," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 67(3), pages 429-454, July.
    18. Tsigkou, Stavroula & Klonaris, Stathis, 2020. "Eliciting Farmers' Willingness to Pay for Innovative Fertilizer Against Soil Salinity: Comparison of Two Methods in a Field Survey," International Journal of Agricultural Management, Institute of Agricultural Management, vol. 9, December.
    19. Glenk, Klaus & Meyerhoff, Jürgen & Akaichi, Faical & Martin-Ortega, Julia, 2019. "Revisiting cost vector effects in discrete choice experiments," Resource and Energy Economics, Elsevier, vol. 57(C), pages 135-155.
    20. Cook, David & Davíðsdóttir, Brynhildur & Kristófersson, Daði Már, 2018. "Willingness to pay for the preservation of geothermal areas in Iceland – The contingent valuation studies of Eldvörp and Hverahlíð," Renewable Energy, Elsevier, vol. 116(PA), pages 97-108.
    21. Bekele Hundie Kotu & Julius Manda & Christopher Mutungi & Gundula Fischer & Audifas Gaspar, 2023. "Farmers' willingness to invest in mechanized maize shelling and potential financial benefits: Evidence from Tanzania," Agribusiness, John Wiley & Sons, Ltd., vol. 39(3), pages 854-874, July.
    22. Michael Farmer & Clifford Lipscomb, 2008. "Conservative dichotomous choice responses in the active policy setting: DC rejections below WTP," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 39(3), pages 223-246, March.
    23. Delmond, Anthony R. & McCluskey, Jill J. & Yormirzoev, Mirzobobo & Rogova, Maria A., 2018. "Russian consumer willingness to pay for genetically modified food," Food Policy, Elsevier, vol. 78(C), pages 91-100.
    24. Albaladejo-García, José A. & Alcon, Francisco & Martínez-Carrasco, Federico & Martínez-Paz, José M., 2023. "Understanding socio-spatial perceptions and Badlands ecosystem services valuation. Is there any welfare in soil erosion?," Land Use Policy, Elsevier, vol. 128(C).

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    More about this item

    Keywords

    Anchoring; Bid design; Contingent valuation; Double-bounded dichotomous choice format; Monte Carlo simulations; Starting point bias; Willingness-to-pay distribution;
    All these keywords.

    JEL classification:

    • Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects

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