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Cross-country differences in private-label success: An exploratory approach

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  • Sebri, Mouna
  • Zaccour, Georges

Abstract

Why do private labels (PLs) enjoy a large market in some countries while hardly penetrating others? What makes a market favorable to PL-product development? Can we identify drivers that explain differences between countries in terms of PL performance?

Suggested Citation

  • Sebri, Mouna & Zaccour, Georges, 2017. "Cross-country differences in private-label success: An exploratory approach," Journal of Business Research, Elsevier, vol. 80(C), pages 116-126.
    • Handle: RePEc:eee:jbrese:v:80:y:2017:i:c:p:116-126
    DOI: 10.1016/j.jbusres.2017.07.009
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    2. Maksymilian Czeczotko & Hanna Górska-Warsewicz & Wacław Laskowski & Barbara Rostecka, 2021. "Towards Sustainable Private Labels in an Autonomous Community during COVID-19—Analysis of Consumer Behavior and Perception on the Example of Tenerife," Sustainability, MDPI, vol. 13(13), pages 1-22, July.
    3. Swoboda, Bernhard & Sinning, Carolina, 2020. "How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations," Journal of Business Research, Elsevier, vol. 118(C), pages 58-73.
    4. Didem Kurt & Francesca Gino, 2023. "Income inequality and consumer preference for private labels versus national brands," Journal of the Academy of Marketing Science, Springer, vol. 51(2), pages 463-479, March.
    5. Fuduric, Morana & Varga, Akos & Horvat, Sandra & Skare, Vatroslav, 2022. "The ways we perceive: A comparative analysis of manufacturer brands and private labels using implicit and explicit measures," Journal of Business Research, Elsevier, vol. 142(C), pages 221-241.
    6. Pasirayi, Simbarashe & Richards, Timothy J., 2023. "Assessing the impact of manufacturer power on private label market share in an equilibrium framework," Journal of Business Research, Elsevier, vol. 154(C).
    7. Gielens, Katrijn & Dekimpe, Marnik G. & Mukherjee, Anirban & Tuli, Kapil, 2023. "The future of private-label markets: A global convergence approach," International Journal of Research in Marketing, Elsevier, vol. 40(1), pages 248-267.
    8. Hansen, Torben, 2022. "Consumer food sustainability before and during the Covid-19 Crisis: A quantitative content analysis and food policy implications," Food Policy, Elsevier, vol. 107(C).
    9. Garczarek-Bąk Urszula, 2018. "Explicit and Implicit Factors That Determine Private Labels’ Possible Purchase: Eyetracking and EEG Research," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 54(1), pages 36-49, March.
    10. Sheikh Basharul Islam & Suhail Ahmad Bhat & Mushtaq Ahmad Darzi, 2021. "Determining the Influence of Private Labels on Sales of National Brands: A Qualitative Approach," FIIB Business Review, , vol. 10(2), pages 133-145, June.
    11. Hansen, Torben, 2020. "Media framing of Copenhagen tourism: A new approach to public opinion about tourists," Annals of Tourism Research, Elsevier, vol. 84(C).
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    13. Hanna Górska-Warsewicz & Sylwia Żakowska-Biemans & Maksymilian Czeczotko & Monika Świątkowska & Dagmara Stangierska & Ewa Świstak & Agnieszka Bobola & Julita Szlachciuk & Karol Krajewski, 2018. "Organic Private Labels as Sources of Competitive Advantage—The Case of International Retailers Operating on the Polish Market," Sustainability, MDPI, vol. 10(7), pages 1-28, July.
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