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An exploratory examination of shared values in channel relationships

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  • Kashyap, Vishal
  • Sivadas, Eugene

Abstract

Shared values can have a significant influence in motivating channel members to achieve channel objectives. However, limited research examines the role of shared values in influencing channel outcomes and important questions on the role of shared values in channel relationships remain unanswered. Using social influence theory, this study develops a conceptual model that identifies perceived fairness and relationship quality as antecedents of shared values in channel relationships. Data from a franchise context shows that perceived fairness is important in developing relationship satisfaction, trust, and commitment. In addition, shared values motivate channel members to perform role requirements and to rise above and beyond role requirements to perform extra-role behaviors that are beneficial to achieving channel goals. The study also discusses theoretical and managerial implications.

Suggested Citation

  • Kashyap, Vishal & Sivadas, Eugene, 2012. "An exploratory examination of shared values in channel relationships," Journal of Business Research, Elsevier, vol. 65(5), pages 586-593.
    • Handle: RePEc:eee:jbrese:v:65:y:2012:i:5:p:586-593
    DOI: 10.1016/j.jbusres.2011.02.008
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    References listed on IDEAS

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    4. Skarmeas, Dionysis & Saridakis, Charalampos & Leonidou, Constantinos N., 2018. "Examining relationship value in cross-border business relationships: A comparison between correlational and configurational approaches," Journal of Business Research, Elsevier, vol. 89(C), pages 280-286.
    5. Maria Cerreta & Simona Panaro, 2017. "From Perceived Values to Shared Values: A Multi-Stakeholder Spatial Decision Analysis (M-SSDA) for Resilient Landscapes," Sustainability, MDPI, vol. 9(7), pages 1-20, June.
    6. Muriel Fadairo & Cintya Lanchimba, 2012. "Performance in distribution systems : What is the influence of the upstream firm's organizational choices ?," Working Papers halshs-00727382, HAL.
    7. Kang, Bohyeon & Jindal, Rupinder P., 2015. "Opportunism in buyer–seller relationships: Some unexplored antecedents," Journal of Business Research, Elsevier, vol. 68(3), pages 735-742.
    8. Bhukya, Ramulu & Paul, Justin, 2023. "Social influence research in consumer behavior: What we learned and what we need to learn? – A hybrid systematic literature review," Journal of Business Research, Elsevier, vol. 162(C).
    9. Yongcheng Fu & Yongqiang Chen & Shuibo Zhang & Wenqian Wang, 2015. "Promoting cooperation in construction projects: an integrated approach of contractual incentive and trust," Construction Management and Economics, Taylor & Francis Journals, vol. 33(8), pages 653-670, August.
    10. Muriel Fadairo & Cintya Lanchimba Lopez, 2012. "Performance in distribution systems : What is the influence of the upstream firm’s organizational choices ?," Working Papers 1224, Groupe d'Analyse et de Théorie Economique Lyon St-Étienne (GATE Lyon St-Étienne), Université de Lyon.
    11. Antonella Samoggia & Zeynep Beyhan, 2022. "Fairness-Enabling Practices in Agro-Food Chain," Sustainability, MDPI, vol. 14(11), pages 1-24, May.
    12. Kim, Stephen K. & Tiwana, Amrit, 2022. "Franchising contracts as routines: Untangling the adaptive value of incomplete contracts," Journal of Business Research, Elsevier, vol. 152(C), pages 177-190.
    13. Kretinin, Andrey & Anokhin, Sergey & Wincent, Joakim, 2020. "Exploring the antecedents of franchise internationalization," Journal of Business Research, Elsevier, vol. 112(C), pages 422-430.

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