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The transformation of a legacy carrier – A case study of Turkish Airlines

Author

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  • Dursun, Mehmet Erkan
  • O'Connell, John F.
  • Lei, Zheng
  • Warnock-Smith, David

Abstract

This study examines the metronomic rise of Turkish Airlines into a global carrier in the period following domestic deregulation and part privatisation. Using a comparative assessment of the carrier's network and its competitive strategies during the 2003–2013/2014 period it was found that Turkish Airlines now benefits from considerable network, cost, service and brand advantages over competing European and to a lesser extent Middle-Eastern airlines. Its network operation based in Istanbul Ataturk airport enjoys strong geographic and demographic advantages, which enables it to optimise the use of its large and young short-haul fleet between a significant number of domestic and international points. This study has important implications for partially or fully state owned legacy carriers as to how to gain competitive advantages in an increasingly open and liberal airline industry.

Suggested Citation

  • Dursun, Mehmet Erkan & O'Connell, John F. & Lei, Zheng & Warnock-Smith, David, 2014. "The transformation of a legacy carrier – A case study of Turkish Airlines," Journal of Air Transport Management, Elsevier, vol. 40(C), pages 106-118.
    • Handle: RePEc:eee:jaitra:v:40:y:2014:i:c:p:106-118
    DOI: 10.1016/j.jairtraman.2014.06.003
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    References listed on IDEAS

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    1. Vildan Korul & Hatice Kucukonal, 2003. "Turk Sivil Havacilik Sisteminin Yapisal Analizi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 3(1), pages 24-38.
    2. M. Nenem & E. Ozkan-Gunay, 2012. "Determining Hub Efficiency in Europe, the Middle East, and North Africa: The Impact of Geographical Positioning," Eurasian Economic Review, Springer;Eurasia Business and Economics Society, vol. 2(2), pages 37-53, December.
    3. AfDB AfDB, . "AfDB Group Annual Report 2004," Annual Report, African Development Bank, number 60 edited by Koua Louis Kouakou.
    4. AfDB AfDB, . "AfDB Group Annual Report 2008," Annual Report, African Development Bank, number 64 edited by Koua Louis Kouakou.
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    Cited by:

    1. Grosche, Tobias & Klophaus, Richard & Seredyński, Adam, 2017. "Competition for long-haul connecting traffic among airports in Europe and the Middle East," Journal of Air Transport Management, Elsevier, vol. 64(PA), pages 3-14.
    2. Yasar Mehmet & Gerede Ender, 2020. "Identification of factors affecting competitive tension in the domestic air transport market in Turkey," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 56(2), pages 118-139, June.
    3. Dinçer, Hasan & Hacıoğlu, Ümit & Yüksel, Serhat, 2017. "Balanced scorecard based performance measurement of European airlines using a hybrid multicriteria decision making approach under the fuzzy environment," Journal of Air Transport Management, Elsevier, vol. 63(C), pages 17-33.
    4. Santos de Oliveira, Denise & Caetano, Mauro, 2019. "Market strategy development and innovation to strengthen consumer-based equity: The case of Brazilian airlines," Journal of Air Transport Management, Elsevier, vol. 75(C), pages 103-110.
    5. Resul Aydemir & Cihad Haytural, 2016. "The effects of low cost carrier entry in the Turkish Airline industry," Eurasian Economic Review, Springer;Eurasia Business and Economics Society, vol. 6(1), pages 111-124, April.
    6. Bedford, James & Bilotkach, Volodymyr, 2022. "Competition on the UK-Australasia market: Evidence from transaction data," Transport Policy, Elsevier, vol. 122(C), pages 54-63.
    7. Fan, Terence Ping Ching & Lingblad, Mats, 2016. "Thinking through the meteoric rise of Middle-East carriers from Singapore Airlines' vantage point," Journal of Air Transport Management, Elsevier, vol. 54(C), pages 111-122.
    8. Ebru Dilan & Mehmet N. Aydin, 2019. "An Integrated Framework for Examining Innovation Alignment in Organizations," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(04), pages 1-28, June.
    9. Adiloğlu-Yalçınkaya, Leyla & Besler, Senem, 2021. "Institutional factors influencing business models: The case of Turkish Airlines," Journal of Air Transport Management, Elsevier, vol. 91(C).

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