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A socially responsible financial institution – The bumpy road to improving consumer well-being

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  • Bialowolski, Piotr
  • Weziak-Bialowolska, Dorota
  • McNeely, Eileen

Abstract

There is a strong belief that in addition to making a profit, companies should act for the benefit of the society. This research has evaluated a novel cooperation model between a non-profit financial institution and a community service provider (a local YMCA) with the overarching aim of advancing customers’ well-being. By offering a financial incentive (a savings account with higher interest payouts, contingent on account holders’ increased participation in YMCA activities), the financial institution and the YMCA partnered to improve consumers’ financial standing, positive health behaviors, and overall well-being. The collaboration exemplified a business engagement in the community that goes beyond philanthropy.

Suggested Citation

  • Bialowolski, Piotr & Weziak-Bialowolska, Dorota & McNeely, Eileen, 2021. "A socially responsible financial institution – The bumpy road to improving consumer well-being," Evaluation and Program Planning, Elsevier, vol. 86(C).
  • Handle: RePEc:eee:epplan:v:86:y:2021:i:c:s0149718921000033
    DOI: 10.1016/j.evalprogplan.2021.101908
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