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New business models for electric cars--A holistic approach

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  • Kley, Fabian
  • Lerch, Christian
  • Dallinger, David
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    Abstract

    Climate change and global resource shortages have led to rethinking traditional individual mobility services based on combustion engines. As the consequence of technological improvements, the first electric vehicles are now being introduced and greater market penetration can be expected. But any wider implementation of battery-powered electrical propulsion systems in the future will give rise to new challenges for both the traditional automotive industry and other new players, e.g. battery manufacturers, the power supply industry and other service providers. Different application cases of electric vehicles are currently being discussed which means that numerous business models could emerge, leading to new shares in value creation and involving new players. Consequently, individual stakeholders are uncertain about which business models are really effective with regard to targeting a profitable overall concept. Therefore, this paper aims to define a holistic approach to developing business models for electric mobility, which analyzes the system as a whole on the one hand and provides decision support for affected enterprises on the other. To do so, the basic elements of electric mobility are considered and topical approaches to business models for various stakeholders are discussed. The paper concludes by presenting a systemic instrument for business models based on morphological methods.

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    Bibliographic Info

    Article provided by Elsevier in its journal Energy Policy.

    Volume (Year): 39 (2011)
    Issue (Month): 6 (June)
    Pages: 3392-3403

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    Handle: RePEc:eee:enepol:v:39:y:2011:i:6:p:3392-3403

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    Related research

    Keywords: Business models Electric vehicles Morphological box;

    References

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    Cited by:
    1. Green, Erin H. & Skerlos, Steven J. & Winebrake, James J., 2014. "Increasing electric vehicle policy efficiency and effectiveness by reducing mainstream market bias," Energy Policy, Elsevier, vol. 65(C), pages 562-566.
    2. Jochem, Patrick & Schleich, Joachim, 2012. "Exploring the drivers behind automotive exports in OECD countries: An empirical analysis," Working Papers "Sustainability and Innovation" S3/2012, Fraunhofer Institute for Systems and Innovation Research (ISI).
    3. René Bohnsack & Jonatan Pinkse & Ans Kolk, 2014. "Business models for sustainable technologies: Exploring business model evolution in the case of electric vehicles," Grenoble Ecole de Management (Post-Print) hal-00936886, HAL.
    4. G. Marletto, 2013. "Car and the city: Socio-technical pathways to 2030," Working Paper CRENoS 201306, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia.
    5. Jordi Perdiguero & Juan Luis Jiménez, 2012. "“Policy options for the promotion of electric vehicles: a review”," IREA Working Papers 201208, University of Barcelona, Research Institute of Applied Economics, revised Mar 2012.
    6. San Román, Tomás Gómez & Momber, Ilan & Abbad, Michel Rivier & Sánchez Miralles, Álvaro, 2011. "Regulatory framework and business models for charging plug-in electric vehicles: Infrastructure, agents, and commercial relationships," Energy Policy, Elsevier, vol. 39(10), pages 6360-6375, October.
    7. Sathaye, Nakul & Kelley, Scott, 2013. "An approach for the optimal planning of electric vehicle infrastructure for highway corridors," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 59(C), pages 15-33.
    8. Niklas Arvidsson & Michael Browne, 2013. "A review of the success and failure of tram systems to carry urban freight: the implications for a low emission intermodal solution using electric vehicles on trams," European Transport \ Trasporti Europei, ISTIEE, Institute for the Study of Transport within the European Economic Integration, issue 54, pages 5.
    9. Kley, Fabian, 2011. "Neue Geschäftsmodelle zur Ladeinfrastruktur," Working Papers "Sustainability and Innovation" S5/2011, Fraunhofer Institute for Systems and Innovation Research (ISI).
    10. Steinhilber, Simone & Wells, Peter & Thankappan, Samarthia, 2013. "Socio-technical inertia: Understanding the barriers to electric vehicles," Energy Policy, Elsevier, vol. 60(C), pages 531-539.
    11. Witte, Christian & Klumpp, Matthias, 2013. "Betriebliche Änderungsanforderungen für den Einsatz von Elektronutzfahrzeugen: Eine AHP-Expertenbefragung," ild Schriftenreihe Logistikforschung 37, Institut für Logistik- & Dienstleistungsmanagement (ild), FOM Hochschule.
    12. Faria, Marta V. & Baptista, Patrícia C. & Farias, Tiago L., 2014. "Electric vehicle parking in European and American context: Economic, energy and environmental analysis," Transportation Research Part A: Policy and Practice, Elsevier, vol. 64(C), pages 110-121.
    13. Richter, Mario, 2013. "Business model innovation for sustainable energy: German utilities and renewable energy," Energy Policy, Elsevier, vol. 62(C), pages 1226-1237.
    14. Nair, Sujith & Paulose, Hanna, 2014. "Emergence of green business models: The case of algae biofuel for aviation," Energy Policy, Elsevier, vol. 65(C), pages 175-184.

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