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Perspectives of smart meters’ roll-out in India: An empirical analysis of consumers’ awareness and preferences

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  • Chawla, Yash
  • Kowalska-Pyzalska, Anna
  • Skowrońska-Szmer, Anna

Abstract

Within this study, we focus on the consumers’ preferences regarding smart meters (SM). An empirical study has been conducted among Indian social media users, who are predicted to be potential early adopters or innovators in case of SM further market penetration. By dividing the respondents into a few market segments, the study highlights differences between consumers already having SM installed at their household, consumers in the process of installing SM, and consumers who would like to have SM in the future. The study also outlines the profile of consumers who currently have SM installed in their household. Results show that tech-savviness of India’s consumers, common access to the internet for citizens, possession of smart phones by most of the population and ambitious goals of the Indian government, are a very productive mix for a nation wide roll-out of SM in India in the coming years.

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  • Chawla, Yash & Kowalska-Pyzalska, Anna & Skowrońska-Szmer, Anna, 2020. "Perspectives of smart meters’ roll-out in India: An empirical analysis of consumers’ awareness and preferences," Energy Policy, Elsevier, vol. 146(C).
    • Handle: RePEc:eee:enepol:v:146:y:2020:i:c:s0301421520305188
    DOI: 10.1016/j.enpol.2020.111798
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    Citations

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    Cited by:

    1. Anna Kowalska-Pyzalska & Marek Kott & Joanna Kott, 2020. "How much Polish consumers know about alternative fuel vehicles?," WORking papers in Management Science (WORMS) WORMS/20/14, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
    2. Anna Kowalska-Pyzalska & Marek Kott & Joanna Kott, 2021. "How Much Polish Consumers Know about Alternative Fuel Vehicles? Impact of Knowledge on the Willingness to Buy," Energies, MDPI, vol. 14(5), pages 1-19, March.
    3. Yash Chawla & Anna Kowalska-Pyzalska & Burcu Oralhan, 2020. "Attitudes and Opinions of Social Media Users Towards Smart Meters’ Rollout in Turkey," Energies, MDPI, vol. 13(3), pages 1-27, February.
    4. Rafał Trzaska & Adam Sulich & Michał Organa & Jerzy Niemczyk & Bartosz Jasiński, 2021. "Digitalization Business Strategies in Energy Sector: Solving Problems with Uncertainty under Industry 4.0 Conditions," Energies, MDPI, vol. 14(23), pages 1-21, November.
    5. Anna Kowalska-Pyzalska & Katarzyna Byrka & Jakub Serek, 2020. "How to Foster the Adoption of Electricity Smart Meters? A Longitudinal Field Study of Residential Consumers," Energies, MDPI, vol. 13(18), pages 1-19, September.
    6. Marek Nowacki & Yash Chawla & Joanna Kowalczyk-Anioł, 2021. "What Drives the Eco-Friendly Tourist Destination Choice? The Indian Perspective," Energies, MDPI, vol. 14(19), pages 1-16, September.
    7. Schallehn, Frauke & Valogianni, Konstantina, 2022. "Sustainability awareness and smart meter privacy concerns: The cases of US and Germany," Energy Policy, Elsevier, vol. 161(C).
    8. Yash Chawla & Anna Kowalska-Pyzalska & Paulo Duarte Silveira, 2019. "Marketing and communications channels for diffusion of smart meters in Portugal," HSC Research Reports HSC/19/05, Hugo Steinhaus Center, Wroclaw University of Technology.

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    More about this item

    Keywords

    Smart metering; Smart metering platforms; Consumers’ awareness; Stepwise discriminant analysis; On-line questionnaire; Social media;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D90 - Microeconomics - - Micro-Based Behavioral Economics - - - General
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • Q4 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy
    • Q55 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Technological Innovation

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