IDEAS home Printed from https://ideas.repec.org/a/gam/jeners/v14y2021i19p6237-d647535.html
   My bibliography  Save this article

What Drives the Eco-Friendly Tourist Destination Choice? The Indian Perspective

Author

Listed:
  • Marek Nowacki

    (Institute of Applied Sciences, WSB University in Poznań, 61-895 Poznań, Poland
    All authors contributed equally to this work.)

  • Yash Chawla

    (Department of Operations Research and Business Intelligence, Wrocław University of Science and Technology, 50-370 Wrocław, Poland
    All authors contributed equally to this work.)

  • Joanna Kowalczyk-Anioł

    (Faculty of Geographical Sciences, Institute of Urban Geography, Tourism Studies and Geoinformation, University of Łódź, 90-142 Łódź, Poland
    All authors contributed equally to this work.)

Abstract

Although eco-friendly (pro-environmental) behaviour in tourism has attracted interest among practitioners and scholars, little is known about the influence of these attitudes on the choice of eco-friendly destinations, especially in the context of emerging tourist markets such as India. Thus, this article aims to verify a model of the relationships between attitudes towards the environment and eco-friendly tourism, social and personal norms regarding environmentally responsible behaviour, perceived behavioural control, behavioural intentions regarding eco-friendly destinations and the willingness to pay for such trips using the theory of planned behaviour. The study used an online survey conducted with 598 Indians. The relationships between the variables were analysed using PLS-PM. The most important results indicated that (1) there are significant relationships between the attitude towards the environment, the attitude towards an eco-friendly destination, social and personal norms and behavioural control and intentions regarding travelling to eco-destinations and (2) well-educated young Indian consumers expressed a positive attitude towards eco-friendly destinations; however, there was only a very weak relationship between this attitude and willingness to pay more for trips to them. These findings are valuable for pro-environmental planning and the growing green market/economy, as well as for the discussion on the future of pro-environmental tourism development.

Suggested Citation

  • Marek Nowacki & Yash Chawla & Joanna Kowalczyk-Anioł, 2021. "What Drives the Eco-Friendly Tourist Destination Choice? The Indian Perspective," Energies, MDPI, vol. 14(19), pages 1-16, September.
    • Handle: RePEc:gam:jeners:v:14:y:2021:i:19:p:6237-:d:647535
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1996-1073/14/19/6237/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1996-1073/14/19/6237/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Kumar, Anil & Prakash, Gyan & Kumar, Gaurav, 2021. "Does environmentally responsible purchase intention matter for consumers? A predictive sustainable model developed through an empirical study," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    2. Manfred Lenzen & Ya-Yen Sun & Futu Faturay & Yuan-Peng Ting & Arne Geschke & Arunima Malik, 2018. "The carbon footprint of global tourism," Nature Climate Change, Nature, vol. 8(6), pages 522-528, June.
    3. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    4. Kim, Soo Hyun & Seock, Yoo-Kyoung, 2019. "The roles of values and social norm on personal norms and pro-environmentally friendly apparel product purchasing behavior: The mediating role of personal norms," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 83-90.
    5. Baltar, Fabiola & Brunet Icart, Ignasi, 2012. "Social research 2.0: virtual snowball sampling method using Facebook," Nülan. Deposited Documents 1875, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    6. Aldieri, Luigi & Gatto, Andrea & Vinci, Concetto Paolo, 2021. "Evaluation of energy resilience and adaptation policies: An energy efficiency analysis," Energy Policy, Elsevier, vol. 157(C).
    7. Aldieri, Luigi & Makkonen, Teemu & Paolo Vinci, Concetto, 2020. "Environmental knowledge spillovers and productivity: A patent analysis for large international firms in the energy, water and land resources fields," Resources Policy, Elsevier, vol. 69(C).
    8. Giachino, Chiara & Pattanaro, Giulio & Bertoldi, Bernardo & Bollani, Luigi & Bonadonna, Alessandro, 2021. "Nature-based solutions and their potential to attract the young generations," Land Use Policy, Elsevier, vol. 101(C).
    9. Yash Chawla & Anna Kowalska-Pyzalska & Paulo Duarte Silveira, 2019. "Marketing and communications channels for diffusion of smart meters in Portugal," HSC Research Reports HSC/19/05, Hugo Steinhaus Center, Wroclaw University of Technology.
    10. Chawla, Yash & Kowalska-Pyzalska, Anna & Skowrońska-Szmer, Anna, 2020. "Perspectives of smart meters’ roll-out in India: An empirical analysis of consumers’ awareness and preferences," Energy Policy, Elsevier, vol. 146(C).
    11. Maneka Jayasinghe & Eliyathamby A. Selvanathan, 2021. "Energy consumption, tourism, economic growth and CO2 emissions nexus in India," Journal of the Asia Pacific Economy, Taylor & Francis Journals, vol. 26(2), pages 361-380, April.
    12. Clay M. Voorhees & Michael K. Brady & Roger Calantone & Edward Ramirez, 2016. "Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies," Journal of the Academy of Marketing Science, Springer, vol. 44(1), pages 119-134, January.
    13. Muhammad Saeed Ashraf & Fujun Hou & Woo Gon Kim & Wasim Ahmad & Rana Umair Ashraf, 2020. "Modeling tourists' visiting intentions toward ecofriendly destinations: Implications for sustainable tourism operators," Business Strategy and the Environment, Wiley Blackwell, vol. 29(1), pages 54-71, January.
    14. Juvan, Emil & Dolnicar, Sara, 2014. "The attitude–behaviour gap in sustainable tourism," Annals of Tourism Research, Elsevier, vol. 48(C), pages 76-95.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Agata Balińska, 2022. "Analysis of Consumer Pro-Environmental Behavior—The Context of Scientific Research," Energies, MDPI, vol. 15(8), pages 1-3, April.
    2. Gf, Sujood & Siddiqui, Samiha & Bano, Naseem & Hamid, Sheeba, 2022. "Travelling to Tourism Destinations through the lens of Sustainability: An extended TPB Model to predict behavioural intention of Gen Z Consumers," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 10(3), pages 172-189.
    3. Abdullah Tarinc & Gozde Seval Ergun & Arif Aytekin & Ali Keles & Ozlem Ozbek & Huseyin Keles & Ozgur Yayla, 2023. "Effect of Climate Change Belief and the New Environmental Paradigm (NEP) on Eco-Tourism Attitudes of Tourists: Moderator Role of Green Self-Identity," IJERPH, MDPI, vol. 20(6), pages 1-27, March.
    4. Azhar, Mohd & Hamid, Sheeba & Akhtar, Mohd Junaid & Subhan, Mohammad, 2022. "Delineating the Influence of Social Media Use on Sustainable Rural Tourism: An Application of TPB with Place Emotion," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 10(4), pages 292-312.
    5. Marek Nowacki & Joanna Kowalczyk-Anioł & Yash Chawla, 2023. "Gen Z’s Attitude towards Green Image Destinations, Green Tourism and Behavioural Intention Regarding Green Holiday Destination Choice: A Study in Poland and India," Sustainability, MDPI, vol. 15(10), pages 1-17, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Marek Nowacki & Joanna Kowalczyk-Anioł & Yash Chawla, 2023. "Gen Z’s Attitude towards Green Image Destinations, Green Tourism and Behavioural Intention Regarding Green Holiday Destination Choice: A Study in Poland and India," Sustainability, MDPI, vol. 15(10), pages 1-17, May.
    2. Taneja, Shilpa & Ali, Liaqat, 2021. "Determinants of customers’ intentions towards environmentally sustainable banking: Testing the structural model," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    3. Leslier Valenzuela-Fernández & Manuel Escobar-Farfán & Mauricio Guerra-Velásquez & Elizabeth Emperatriz García-Salirrosas, 2023. "COVID-19 Effects on Environmentally Responsible Behavior: A Social Impact Perspective from Latin American Countries," IJERPH, MDPI, vol. 20(4), pages 1-21, February.
    4. Valentina Carfora & Giulia Buscicchio & Patrizia Catellani, 2021. "Integrating Personal and Pro-Environmental Motives to Explain Italian Women’s Purchase of Sustainable Clothing," Sustainability, MDPI, vol. 13(19), pages 1-22, September.
    5. Nosheena Yasir & Nasir Mahmood & Hafiz Shakir Mehmood & Osama Rashid & An Liren, 2021. "The Integrated Role of Personal Values and Theory of Planned Behavior to Form a Sustainable Entrepreneurial Intention," Sustainability, MDPI, vol. 13(16), pages 1-21, August.
    6. Pipatpong Fakfare & Walanchalee Wattanacharoensil, 2023. "Low‐carbon tourism for island destinations: A crucial alternative for sustainable development," Sustainable Development, John Wiley & Sons, Ltd., vol. 31(1), pages 180-197, February.
    7. Maria Rodrigues & João F. Proença & Rita Macedo, 2023. "Determinants of the Purchase of Secondhand Products: An Approach by the Theory of Planned Behaviour," Sustainability, MDPI, vol. 15(14), pages 1-18, July.
    8. Tiéfigué Pierrette Coulibaly & Jianguo Du & Daniel Diakité & Olivier Joseph Abban & Elvis Kouakou, 2021. "A Proposed Conceptual Framework on the Adoption of Sustainable Agricultural Practices: The Role of Network Contact Frequency and Institutional Trust," Sustainability, MDPI, vol. 13(4), pages 1-12, February.
    9. Chatterjee, Sheshadri & Chaudhuri, Ranjan & Vrontis, Demetris, 2023. "Masstige marketing: An empirical study of consumer perception and product attributes with moderating role of status, emotion, and pride," Journal of Business Research, Elsevier, vol. 155(PA).
    10. Lukasz Andrzej Derdowski & Åsa Helen Grahn & Håvard Hansen & Heidi Skeiseid, 2020. "The New Ecological Paradigm, Pro-Environmental Behaviour, and the Moderating Effects of Locus of Control and Self-Construal," Sustainability, MDPI, vol. 12(18), pages 1-15, September.
    11. Anna Kowalska-Pyzalska & Katarzyna Byrka & Jakub Serek, 2020. "How to Foster the Adoption of Electricity Smart Meters? A Longitudinal Field Study of Residential Consumers," Energies, MDPI, vol. 13(18), pages 1-19, September.
    12. Carlos Jurado-Rivas & Marcelino Sánchez-Rivero, 2022. "Investigating Change in the Willingness to Pay for a More Sustainable Tourist Destination in a World Heritage City," Land, MDPI, vol. 11(3), pages 1-10, March.
    13. Rajković, Borislav & Đurić, Ivan & Zarić, Vlade & Glauben, Thomas, 2021. "Gaining trust in the digital age: The potential of social media for increasing the competitiveness of small and medium enterprises," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 13(4).
    14. Arunava Bandyopadhyay & Soumen Rej & Kashif Raza Abbasi & Ashar Awan, 2023. "Nexus between tourism, hydropower, and CO2 emissions in India: fresh insights from ARDL and cumulative fourier frequency domain causality," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(10), pages 10903-10927, October.
    15. Gege Zhang & Xiaoyuan Chen & Rob Law & Mu Zhang, 2020. "Sustainability of Heritage Tourism: A Structural Perspective from Cultural Identity and Consumption Intention," Sustainability, MDPI, vol. 12(21), pages 1-17, November.
    16. Dolnicar, Sara, 2020. "Designing for more environmentally friendly tourism," Annals of Tourism Research, Elsevier, vol. 84(C).
    17. Brooks, Chris & Williams, Louis, 2022. "When it comes to the crunch: Retail investor decision-making during periods of market volatility," International Review of Financial Analysis, Elsevier, vol. 80(C).
    18. Wei-Ta Fang & Mei-Hsuan Huang & Bai-You Cheng & Rong-Jeo Chiu & Yi-Te Chiang & Chun-Wei Hsu & Eric Ng, 2021. "Applying a Comprehensive Action Determination Model to Examine the Recycling Behavior of Taipei City Residents," Sustainability, MDPI, vol. 13(2), pages 1-18, January.
    19. Tewari, Alok & Mathur, Smriti & Srivastava, Smriti & Gangwar, Divya, 2022. "Examining the role of receptivity to green communication, altruism and openness to change on young consumers’ intention to purchase green apparel: A multi-analytical approach," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    20. Andreea-Ionela Puiu & Rodica Ianole-Călin & Elena Druică, 2023. "Exploring the Consumer Acceptance of Nano Clothing Using a PLS-SEM Analysis," Stats, MDPI, vol. 6(4), pages 1-19, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jeners:v:14:y:2021:i:19:p:6237-:d:647535. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.