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A Proposed Conceptual Framework on the Adoption of Sustainable Agricultural Practices: The Role of Network Contact Frequency and Institutional Trust

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  • Tiéfigué Pierrette Coulibaly

    (School of Management, Jiangsu University, Zhenjiang 212013, China)

  • Jianguo Du

    (School of Management, Jiangsu University, Zhenjiang 212013, China)

  • Daniel Diakité

    (Faculty of Agriculture and Food Sciences, LAVAL University, Quebec, QC G1V 0A6, Canada)

  • Olivier Joseph Abban

    (Institute of Applied Systems and Analysis (IASA), School of Mathematical Science, Jiangsu University, Zhenjiang 212013, China)

  • Elvis Kouakou

    (School of Management, Jiangsu University, Zhenjiang 212013, China)

Abstract

To promote environmental changes in agriculture, the use of sustainable agricultural practices was considered to be crucial. Several factors have been identified that affect farmers in their decision to implement sustainable agricultural practices effectively. Despite this, the rate of adoption of sustainable agricultural practices remains below the planned level, and it is important to know how to solve this issue. In this paper, we propose a model based on the theory of planned behavior and the norm activation theory with the integration of network contact frequency as a mediator and institutional trust as a moderator to fill “the intention-behavior” gap.

Suggested Citation

  • Tiéfigué Pierrette Coulibaly & Jianguo Du & Daniel Diakité & Olivier Joseph Abban & Elvis Kouakou, 2021. "A Proposed Conceptual Framework on the Adoption of Sustainable Agricultural Practices: The Role of Network Contact Frequency and Institutional Trust," Sustainability, MDPI, vol. 13(4), pages 1-12, February.
  • Handle: RePEc:gam:jsusta:v:13:y:2021:i:4:p:2206-:d:501565
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    2. Haibo Ruan & Li Qiu & Jun Chen & Shuo Liu & Zhiyuan Ma, 2022. "Government Trust, Environmental Pollution Perception, and Environmental Governance Satisfaction," IJERPH, MDPI, vol. 19(16), pages 1-18, August.
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    4. Arelys López-Concepción & Ana Gil-Lacruz & Isabel Saz-Gil & Víctor Bazán-Monasterio, 2022. "Social Well-Being for a Sustainable Future: The Influence of Trust in Big Business and Banks on Perceptions of Technological Development from a Life Satisfaction Perspective in Latin America," Sustainability, MDPI, vol. 15(1), pages 1-14, December.
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