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Nudging the poor and the rich – A field study on the distributional effects of green electricity defaults

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  • Ghesla, Claus
  • Grieder, Manuel
  • Schubert, Renate

Abstract

Choice defaults are an increasingly popular public policy tool. Yet there is little knowledge of the distributional consequences of such nudges for different groups in society. We report results from an elicitation study in the residential electricity market in Switzerland in which we contrast consumers' actual contract choices under an existing default regime with the same consumers' active choices in a survey presenting the same choice-set without any default. We find that the default is successful at curbing greenhouse gas emissions, but it leads poorer households to pay more for their electricity consumption than they would want to, while leaving a significant willingness to pay for green electricity by richer households untapped.

Suggested Citation

  • Ghesla, Claus & Grieder, Manuel & Schubert, Renate, 2020. "Nudging the poor and the rich – A field study on the distributional effects of green electricity defaults," Energy Economics, Elsevier, vol. 86(C).
    • Handle: RePEc:eee:eneeco:v:86:y:2020:i:c:s014098831930413x
    DOI: 10.1016/j.eneco.2019.104616
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    Cited by:

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    2. Kaiser, Micha & Bernauer, Manuela & Sunstein, Cass R. & Reisch, Lucia A., 2020. "The power of green defaults: the impact of regional variation of opt-out tariffs on green energy demand in Germany," Ecological Economics, Elsevier, vol. 174(C).
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    4. Lehmann, Nico & Sloot, Daniel & Schüle, Christopher & Ardone, Armin & Fichtner, Wolf, 2023. "The motivational drivers behind consumer preferences for regional electricity – Results of a choice experiment in Southern Germany," Energy Economics, Elsevier, vol. 120(C).
    5. Junika Napitupulu & Septony B. Siahaan & Sunday Ade Sitorus, 2023. "Renewable Energy and its Moderation on Green Home Selection in Indonesia: Bridging Environment, Product, and Value," International Journal of Energy Economics and Policy, Econjournals, vol. 13(6), pages 259-269, November.
    6. Lemken, Dominic, 2020. "When do defaults stick and when are they ethical? - taxonomy, systematic review and design recommendations," Key Food Choices and Climate Change Project 307568, Georg-August-Universitaet Goettingen, Department of Agricultural Economics and Rural Development.
    7. Danuta Miłaszewicz, 2022. "Survey Results on Using Nudges for Choice of Green-Energy Supplier," Energies, MDPI, vol. 15(7), pages 1-19, April.
    8. Rita Abdel Sater, 2021. "Essays on the application of behavioural insights to environmental policy [Essais sur l’application des connaissances comportementales aux politiques environnementales]," SciencePo Working papers Main tel-03450909, HAL.
    9. Rehse, Dominik & Tremöhlen, Felix, 2020. "Fostering participation in digital public health interventions: The case of digital contact tracing," ZEW Discussion Papers 20-076, ZEW - Leibniz Centre for European Economic Research.

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    More about this item

    Keywords

    Choice defaults; Welfare; Green electricity; Public policy; Nudging;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D31 - Microeconomics - - Distribution - - - Personal Income and Wealth Distribution
    • D61 - Microeconomics - - Welfare Economics - - - Allocative Efficiency; Cost-Benefit Analysis
    • D63 - Microeconomics - - Welfare Economics - - - Equity, Justice, Inequality, and Other Normative Criteria and Measurement
    • H23 - Public Economics - - Taxation, Subsidies, and Revenue - - - Externalities; Redistributive Effects; Environmental Taxes and Subsidies
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
    • Q48 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Government Policy

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