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Visualisations in Choice Experiments: Comparing 3D Film-sequences and Still-images to Analyse Housing Development Alternatives

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  • Rid, Wolfgang
  • Haider, Wolfgang
  • Ryffel, Andrea
  • Beardmore, Ben

Abstract

Participatory planning approaches are said to improve agreement on sustainable housing development objectives among stakeholders. The choice experiment method (CE) offers much potential for an in-depth and rigorous participatory planning approach, e.g. having individuals choose their most preferred option from a range of (planning) alternatives. Here we tested for differences in preferences for housing development alternatives resulting from the different forms of presentation of identical choice set information (treatments) – in particular, digitally generated film sequences presented to respondents as compared with the presentation in the format of a series of still images, as an internet survey among German home buyers. The findings suggest that a more sophisticated form of choice set presentation, 3D film sequences, was outperformed by a more basic form of visualisation technique, the choice set information presented as 3D still-images. Also, we tested for the effect of the degree of ‘expertise’ of respondents and found that a more sophisticated form of choice set presentation (3D film sequences) led to a better comprehension of the choice set task only among ‘expert respondents’, i.e. respondents who in the past had made a housing investment decision or were presently making an actual house buying decision.

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  • Rid, Wolfgang & Haider, Wolfgang & Ryffel, Andrea & Beardmore, Ben, 2018. "Visualisations in Choice Experiments: Comparing 3D Film-sequences and Still-images to Analyse Housing Development Alternatives," Ecological Economics, Elsevier, vol. 146(C), pages 203-217.
    • Handle: RePEc:eee:ecolec:v:146:y:2018:i:c:p:203-217
    DOI: 10.1016/j.ecolecon.2017.10.019
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    7. Milad Haghani & Michiel C. J. Bliemer & John M. Rose & Harmen Oppewal & Emily Lancsar, 2021. "Hypothetical bias in stated choice experiments: Part II. Macro-scale analysis of literature and effectiveness of bias mitigation methods," Papers 2102.02945, arXiv.org.
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    12. Genius Murwirapachena & Johane Dikgang, 2022. "The effects of presentation formats in choice experiments," Environmental Economics and Policy Studies, Springer;Society for Environmental Economics and Policy Studies - SEEPS, vol. 24(3), pages 421-445, July.
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