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Farmer Behaviour as Reasoned Action: A Critical Review of Research with the Theory of Planned Behaviour

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  • Jaap Sok
  • Joao Rossi Borges
  • Peter Schmidt
  • Icek Ajzen

Abstract

In many countries farmers face pressure to adopt practices to promote sustainability and resilience while ensuring efficient business management to produce food and other agricultural products at reasonable cost. Given a policy context in which voluntary action is preferred over government regulation, understanding farmers’ motivation to embrace recommended practices has become a major subject for research. Increasingly, this endeavour is guided by the theory of planned behaviour, a reasoned action approach (Fishbein and Ajzen, 2010). We provide a brief overview of the theory of planned behaviour and an elaboration of good practices in the assessment of the theory’s constructs. We systematically review 124 applications of the theory to farmer behaviour on a number of specific review criteria. Based on observations of improper use, we consider theoretical and methodological issues and provide recommendations for research design and data analysis.

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  • Jaap Sok & Joao Rossi Borges & Peter Schmidt & Icek Ajzen, 2021. "Farmer Behaviour as Reasoned Action: A Critical Review of Research with the Theory of Planned Behaviour," Journal of Agricultural Economics, Wiley Blackwell, vol. 72(2), pages 388-412, June.
    • Handle: RePEc:bla:jageco:v:72:y:2021:i:2:p:388-412
    DOI: 10.1111/1477-9552.12408
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    6. Huajie Wang & Herong Gui & Chong Ren & Guijian Liu, 2021. "Factors Influencing Urban Residents’ Intention of Garbage Sorting in China: An Extended TPB by Integrating Expectancy Theory and Norm Activation Model," Sustainability, MDPI, vol. 13(23), pages 1-17, November.
    7. Passarelli, Mariacarmela & Bongiorno, Giuseppe & Cucino, Valentina & Cariola, Alfio, 2023. "Adopting new technologies during the crisis: An empirical analysis of agricultural sector," Technological Forecasting and Social Change, Elsevier, vol. 186(PA).
    8. Wang, Mingliang & Gong, Shunlong & Liang, Luyu & Bai, Li & Weng, Zhenlin & Tang, Jin, 2023. "Norms triumph over self-interest! The role of perceived values and different norms on sustainable agricultural practices," Land Use Policy, Elsevier, vol. 129(C).
    9. Shanmugavel, Nagarajan & Balakrishnan, Janarthanan, 2023. "Influence of pro-environmental behaviour towards behavioural intention of electric vehicles," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
    10. Haoyi Huang & Eddie W. L. Cheng, 2022. "The Role of Commitment in an Extended Theory of Planned Behavior: Test of Its Mediating Effect with Partial Least Squares Structural Equation Modeling," Mathematics, MDPI, vol. 10(7), pages 1-13, March.
    11. Federico Antonioli & Simone Severini & Mauro Vigani, 2023. "Visa for competitiveness: foreign workforce and Italian dairy farms’ performance," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 50(1), pages 115-150.
    12. Giuseppe Timpanaro & Gaetano Chinnici & Roberta Selvaggi & Giulio Cascone & Vera Teresa Foti & Alessandro Scuderi, 2023. "Farmer?s adoption of agricultural insurance for Mediterranean crops as an innovative behavior," Economia agro-alimentare, FrancoAngeli Editore, vol. 25(2), pages 155-188.
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