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Gender Impact on Execution of Business Strategy for Effective Economic Performance in Nigeria

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  • Titilola I. Egbuwe
  • Barisua F. Nwinee

Abstract

This paper explores the differences adduced in literature between the females and the males’ sexes regarding their aptitudes in executing impactful business strategies to effectively advance economic performance in Nigeria. Extant literature produced significant gender variant strategies regarding policies execution in meeting with organizational objectives. However, this was reviewed to validate the proposition that performance is not limited to gender but an integration of some identified five taxonomies implicit in strategy execution; the dimensions of rules, emotions, initiatives, immediate action and integrity. We further explored the frontiers of gender management by examining specific factors of various dimensions of strategy execution in the context of whether or not gender has an impact on economic performance. Remarkably, attempts were made to obviate the inclination on gender as inappropriate in determining performance to organizational practices. Literature indicated that both women and men seemed individually inspired by a blend of push and pull factors. This study proves its contribution by stating that despite the empirical evidences in male-female differences in problem-solving abilities, analytical skills, competitive drive, enthusiasm, civility, or learning abilities. An integration of a proportionate gender synthesis will function more effectively in the execution of a business stratagem. The modern society thinking is therefore eroding on the earlier boundaries set between life style and achievement of both sexes.

Suggested Citation

  • Titilola I. Egbuwe & Barisua F. Nwinee, 2019. "Gender Impact on Execution of Business Strategy for Effective Economic Performance in Nigeria," International Journal of Science and Business, IJSAB International, vol. 3(3), pages 141-150.
    • Handle: RePEc:aif:journl:v:3:y:2019:i:3:p:141-150
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    References listed on IDEAS

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