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The Demand for Food Away from Home: Do Other Preferences Compete with Our Desire to Eat Healthfully?

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Author Info
Stewart, Hayden
Blisard, Noel
Jolliffe, Dean
Bhuyan, Sanjib

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Abstract

Health-oriented government agencies have had limited success at encouraging Americans to eat a healthful diet. One reason may be that other preferences compete with our desire to eat healthfully. We explore the effect of consumer preferences on the demand for food away from home, including frequency of eating out and choice of outlet type. Preferences for convenience and ambience are found to influence behavior. Furthermore, omitting these variables from econometric models can bias the estimated effect of preferences for a healthful diet.

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File URL: http://purl.umn.edu/30984
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Publisher Info
Article provided by Western Agricultural Economics Association in its journal Journal of Agricultural and Resource Economics.

Volume (Year): 30 (2005)
Issue (Month): 03 (December)
Pages:
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Handle: RePEc:ags:jlaare:30984

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Web page: http://waeaonline.org/
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Related research
Keywords: convenience; food away from home; nutrition; omitted-variable bias; preferences; social marketing; Food Consumption/Nutrition/Food Safety;

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References listed on IDEAS
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  1. Patterson, Paul M. & Acharya, Ram & Schmitz, Troy G. & Foerster, Susan B. & Hill, Esther & Jones, Anita & Bohm, Erica, 2002. "Analysis of the Effects of a Healthy Dining Campaign on Sales of Healthy Menu Items," 2002 Annual meeting, July 28-31, Long Beach, CA 19892, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association). [Downloadable!]
  2. Variyam, Jayachandran N., 2005. "Nutrition Labeling in the Food-Away-From-Home Sector: An Economic Assessment," Economic Research Report 7235, United States Department of Agriculture, Economic Research Service. [Downloadable!]
  3. Blisard, Noel & Variyam, Jayachandran N. & Cromartie, John, 2003. "Food Expenditures By U.S. Households: Looking Ahead To 2020," Agricultural Economics Reports 34045, United States Department of Agriculture, Economic Research Service. [Downloadable!]
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This page was last updated on 2009-11-11.

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