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Japanese Consumers’ Valuation of U.S. Beef and Pork Products after the Beef Trade Ban

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Author Info

  • Peterson, Hikaru Hanawa
  • Burbidge, Linda D.

Abstract

Analysis of survey data indicates that Japanese consumers discount their willingness to pay for U.S. beef and pork relative to that of domestic products, but that the discounts have declined from 2006 to 2009. The discounts for U.S. products were greater than those imported from other countries in 2006, but the 2009 discounts were statistically indistinguishable across origins. Our findings also suggest than Japan is a receptive market for meat produced with GM-free feed and for meat products meeting full organic standards.

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File URL: http://purl.umn.edu/122305
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Bibliographic Info

Article provided by Western Agricultural Economics Association in its journal Journal of Agricultural and Resource Economics.

Volume (Year): 37 (2012)
Issue (Month): 1 (April)
Pages:

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Handle: RePEc:ags:jlaare:122305

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Web page: http://waeaonline.org/
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Related research

Keywords: beef; choice experiment; county of origin; Japan; organic; pork; U.S. exports; Agribusiness; Food Consumption/Nutrition/Food Safety; Livestock Production/Industries; Political Economy;

References

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  1. Jill E. Hobbs & DeeVon Bailey & David L. Dickinson & Morteza Haghiri, 2005. "Traceability in the Canadian Red Meat Sector: Do Consumers Care?," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 53(1), pages 47-65, 03.
  2. Frode Alfnes & Kyrre Rickertsen, 2003. "European Consumers' Willingness to Pay for U.S. Beef in Experimental Auction Markets," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 85(2), pages 396-405.
  3. Chanjin Chung & Tracy Boyer & Sungill Han, 2009. "Valuing Quality Attributes and Country of Origin in the Korean Beef Market," Journal of Agricultural Economics, Wiley Blackwell, vol. 60(3), pages 682-698.
  4. Brester, Gary W. & Marsh, John M. & Atwood, Joseph A., 2004. "Distributional Impacts of Country-of-Origin Labeling in the U.S. Meat Industry," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 29(02), August.
  5. Brester, Gary W. & Marsh, John M. & Jimmerson, Jason, 2004. "Distributional Impacts of Country-of-Origin Labeling in the U.S. Meat Industry," Agricultural Marketing Policy Center Briefings 29189, Montana State University, Department of Agricultural Economics and Economics.
  6. Zhifeng Gao & Ted C. Schroeder, 2007. "Effects of Label Information on Consumer Willingness-to-Pay for Food Attributes," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 91(3), pages 795-809.
  7. Mariah D. Ehmke & Jayson L. Lusk & Wallace Tyner, 2008. "Measuring the relative importance of preferences for country of origin in China, France, Niger, and the United States," Agricultural Economics, International Association of Agricultural Economists, vol. 38(3), pages 277-285, 05.
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