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Consumer Reaction to Beef Safety Scares

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  • Saghaian, Sayed H.
  • Reed, Michael R.
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    Abstract

    This study examines the impact of two beef safety scares on retail-level meat per capita consumption and prices in Japan. The objective is to investigate the Japanese consumer reactions to the news of FMD and BSE discoveries, as reflected in the quantity and price changes in the immediate neighborhood of each event. Better understanding of consumer reactions to beef safety scares helps the beef industry restore consumer confidence after food safety crises and provides opportunities for national-level product differentiation based on beef quality and traceability.

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    File URL: http://purl.umn.edu/8173
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    Bibliographic Info

    Article provided by International Food and Agribusiness Management Association (IAMA) in its journal International Food and Agribusiness Management Review.

    Volume (Year): 10 (2007)
    Issue (Month): 01 ()
    Pages:

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    Handle: RePEc:ags:ifaamr:8173

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    Related research

    Keywords: consumer behavior; food safety; beef; Japan.; Food Consumption/Nutrition/Food Safety;

    References

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    1. Paarlberg, Philip L. & Lee, John G. & Seitzinger, Ann Hillberg, 2003. "Measuring Welfare Effects of an FMD Outbreak in the United States," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 35(01), April.
    2. Comeau, Allison & Mittelhammer, Ronald C. & Wahl, Thomas I., 1997. "Assessing The Effectiveness Of Mpp And Tea Advertising And Promotion Efforts In The Japanese Market For Meats," Journal of Food Distribution Research, Food Distribution Research Society, vol. 28(2), July.
    3. Saghaian, Sayed H. & Hasan, Mohamad F. & Reed, Michael R., 2002. "Overshooting Of Agricultural Prices In Four Asian Economies," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 34(01), April.
    4. Swanson, N.R. & Granger, C.W.J., 1994. "Impulse Response Functions Based on Causal Approach to Residual Orthogonalization in Vector Autoregressions," Papers 9-94-1, Pennsylvania State - Department of Economics.
    5. David A. Bessler & Derya G. Akleman, 1998. "Farm Prices, Retail Prices, and Directed Graphs: Results for Pork and Beef," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(5), pages 1144-1149.
    6. Baker, Gregory A., 1998. "Strategic Implications Of Consumer Food Safety Preferences," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 1(04).
    7. Thomas Marsh & Ted Schroeder & James Mintert, 2004. "Impacts of meat product recalls on consumer demand in the USA," Applied Economics, Taylor & Francis Journals, vol. 36(9), pages 897-909.
    8. Johansen, Søren & Juselius, Katarina, 1992. "Testing structural hypotheses in a multivariate cointegration analysis of the PPP and the UIP for UK," Journal of Econometrics, Elsevier, vol. 53(1-3), pages 211-244.
    9. Martin B. Schmidt, 2000. "The Dynamic Behavior of Wages and Prices: Cointegration Tests within a Large Macroeconomic System," Southern Economic Journal, Southern Economic Association, vol. 67(1), pages 123-138, July.
    10. Livanis, Grigorios T. & Moss, Charles B., 2005. "Price Transmission and Food Scares in the U.S. Beef Sector," Working Papers 15662, University of Florida, International Agricultural Trade and Policy Center.
    11. Hikaru Hanawa Peterson & Yun-Ju (Kelly) Chen, 2005. "The impact of BSE on Japanese retail meat demand," Agribusiness, John Wiley & Sons, Ltd., vol. 21(3), pages 313-327.
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    Cited by:
    1. Kayser, Maike & Nitzko, Sina & Spiller, Achim, 2013. "Analysis of Differences in Meat Consumption Patterns," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 16(2).

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