Content
2016
- 145-181 Applications to Industrial Organization
In: Strategy and Game Theory
by Felix Munoz-Garcia & Daniel Toro-Gonzalez - 149-171 Social Network Data and Predictive Mining (Business Intelligence 2)
In: Social Media Management
by Amy Van Looy - 151-177 Wiener Processes (WP)
In: Stochastic Processes and Calculus
by Uwe Hassler - 151-179 ISLM: The Engine Room
In: Macroeconomic Policy
by Farrokh K. Langdana - 155-178 Social Customer Service and CRM
In: Social Commerce
by Efraim Turban & Judy Strauss & Linda Lai - 159-197 Emission Price Dynamics
In: Environmental Finance and Investments
by Marc Chesney & Jonathan Gheyssens & Anca Claudia Pana & Luca Taschini - 159-206 Contract Management
In: Business Project Management and Marketing
by Georg Berkel - 161-190 An Integrated Approach
In: International Finance and Open-Economy Macroeconomics
by Giancarlo Gandolfo - 167-193 Models of Volatility
In: Time Series Econometrics
by Klaus Neusser - 171-202 Frameworks
In: Sustainable Transportation
by Henrik Gudmundsson & Ralph P. Hall & Greg Marsden & Josias Zietsman - 171-206 Equity Valuation
In: Analytical Corporate Finance
by Angelo Corelli - 173-187 e-Recruitment
In: Social Media Management
by Amy Van Looy - 177-207 Linear Optimisation, Duality: Zero-Sum Games
In: Mathematics and Methodology for Economics
by Wolfgang Eichhorn & Winfried Gleißner - 179-197 Riemann Integrals
In: Stochastic Processes and Calculus
by Uwe Hassler - 181-197 The Classical Model
In: Macroeconomic Policy
by Farrokh K. Langdana - 181-203 The Social Enterprise: From Recruiting to Problem Solving and Collaboration
In: Social Commerce
by Efraim Turban & Judy Strauss & Linda Lai - 183-215 Repeated Games and Correlated Equilibria
In: Strategy and Game Theory
by Felix Munoz-Garcia & Daniel Toro-Gonzalez - 189-205 Crowdfunding
In: Social Media Management
by Amy Van Looy - 191-220 The Mundell-Fleming Model
In: International Finance and Open-Economy Macroeconomics
by Giancarlo Gandolfo - 193-249 Methods and Models of Optimization
In: Introduction to Process Control
by Victor A. Skormin - 197-199 Introduction
In: Time Series Econometrics
by Klaus Neusser - 197-325 Preference Aggregation by Voting
In: Economics and Computation
by Dorothea Baumeister & Jörg Rothe - 199-211 Stieltjes Integrals
In: Stochastic Processes and Calculus
by Uwe Hassler - 199-232 The Keynesian Model
In: Macroeconomic Policy
by Farrokh K. Langdana - 201-206 Definitions and Stationarity
In: Time Series Econometrics
by Klaus Neusser - 205-230 Innovative Social Commerce Applications: From Social Government to Entertainment and Gaming
In: Social Commerce
by Efraim Turban & Judy Strauss & Linda Lai - 207-214 Estimation of Mean and Covariance Function
In: Time Series Econometrics
by Klaus Neusser - 207-220 Legal and Ethical Issues in Social Media
In: Social Media Management
by Amy Van Looy - 207-238 Capital Structure
In: Analytical Corporate Finance
by Angelo Corelli - 207-275 Negotiation Management
In: Business Project Management and Marketing
by Ingmar Geiger - 209-232 European Union Transport White Paper
In: Sustainable Transportation
by Henrik Gudmundsson & Ralph P. Hall & Greg Marsden & Josias Zietsman - 209-300 Functions, Their Limits and Their Derivatives
In: Mathematics and Methodology for Economics
by Wolfgang Eichhorn & Winfried Gleißner - 211-254 Multiple-Periods Model
In: Financial Economics
by Thorsten Hens & Marc Oliver Rieger - 213-237 Ito Integrals
In: Stochastic Processes and Calculus
by Uwe Hassler - 215-224 Stationary Time Series Models: Vector Autoregressive Moving-Average Processes (VARMA Processes)
In: Time Series Econometrics
by Klaus Neusser - 217-236 Simultaneous-Move Games with Incomplete Information
In: Strategy and Game Theory
by Felix Munoz-Garcia & Daniel Toro-Gonzalez - 221-242 Policy Implications of the Mundell-Fleming Model, and the Assignment Problem
In: International Finance and Open-Economy Macroeconomics
by Giancarlo Gandolfo - 221-245 Wrap-Up
In: Social Media Management
by Amy Van Looy - 225-239 Estimation of Vector Autoregressive Models
In: Time Series Econometrics
by Klaus Neusser - 233-250 High-Speed Rail in England
In: Sustainable Transportation
by Henrik Gudmundsson & Ralph P. Hall & Greg Marsden & Josias Zietsman - 233-263 Strategy and Performance Management in Social Commerce
In: Social Commerce
by Efraim Turban & Judy Strauss & Linda Lai - 233-270 The Supply-Side Model and the New Economy
In: Macroeconomic Policy
by Farrokh K. Langdana - 237-255 Auctions
In: Strategy and Game Theory
by Felix Munoz-Garcia & Daniel Toro-Gonzalez - 239-258 Ito’s Lemma
In: Stochastic Processes and Calculus
by Uwe Hassler - 239-276 Company Valuation
In: Analytical Corporate Finance
by Angelo Corelli - 241-253 Forecasting with VAR Models
In: Time Series Econometrics
by Klaus Neusser - 245-264 The Monetary Approach to the Balance of Payments and Related Approaches
In: International Finance and Open-Economy Macroeconomics
by Giancarlo Gandolfo - 251-276 New York’s GreenLITES Rating Systems
In: Sustainable Transportation
by Henrik Gudmundsson & Ralph P. Hall & Greg Marsden & Josias Zietsman - 255-294 Interpretation and Identification of VAR Models
In: Time Series Econometrics
by Klaus Neusser - 257-276 Theory of the Firm
In: Financial Economics
by Thorsten Hens & Marc Oliver Rieger - 257-302 Perfect Bayesian Equilibrium and Signaling Games
In: Strategy and Game Theory
by Felix Munoz-Garcia & Daniel Toro-Gonzalez - 261-283 Stochastic Differential Equations (SDE)
In: Stochastic Processes and Calculus
by Uwe Hassler - 265-289 Implementing Social Commerce Systems
In: Social Commerce
by Efraim Turban & Judy Strauss & Linda Lai - 265-310 Portfolio and Macroeconomic Equilibrium in an Open Economy
In: International Finance and Open-Economy Macroeconomics
by Giancarlo Gandolfo - 271-308 Central Banks and Monetary Policy
In: Macroeconomic Policy
by Farrokh K. Langdana - 277-285 Information Asymmetries on Financial Markets
In: Financial Economics
by Thorsten Hens & Marc Oliver Rieger - 277-295 Japan’s “Eco-Model City” Program
In: Sustainable Transportation
by Henrik Gudmundsson & Ralph P. Hall & Greg Marsden & Josias Zietsman - 277-318 Financial and Real Options
In: Analytical Corporate Finance
by Angelo Corelli - 277-353 Project Management
In: Business Project Management and Marketing
by Wolfgang Rabl - 285-302 Interest Rate Models
In: Stochastic Processes and Calculus
by Uwe Hassler - 287-325 Time-Continuous Model
In: Financial Economics
by Thorsten Hens & Marc Oliver Rieger - 295-324 Cointegration
In: Time Series Econometrics
by Klaus Neusser - 297-304 Conclusions
In: Sustainable Transportation
by Henrik Gudmundsson & Ralph P. Hall & Greg Marsden & Josias Zietsman - 301-371 Nonlinear Functions of Interest to Economics. Systems of Nonlinear Equations
In: Mathematics and Methodology for Economics
by Wolfgang Eichhorn & Winfried Gleißner - 303-330 Asymptotics of Integrated Processes
In: Stochastic Processes and Calculus
by Uwe Hassler - 303-338 More Advanced Signaling Games
In: Strategy and Game Theory
by Felix Munoz-Garcia & Daniel Toro-Gonzalez - 311-329 Growth in an Open Economy
In: International Finance and Open-Economy Macroeconomics
by Giancarlo Gandolfo - 319-349 Long-Term Financing
In: Analytical Corporate Finance
by Angelo Corelli - 325-352 State-Space Models and the Kalman Filter
In: Time Series Econometrics
by Klaus Neusser - 327-360 The Complexity of Manipulative Actions in Single-Peaked Societies
In: Economics and Computation
by Edith Hemaspaandra & Lane A. Hemaspaandra & Jörg Rothe - 331-352 Trends, Integration Tests and Nonsense Regressions
In: Stochastic Processes and Calculus
by Uwe Hassler - 333-384 Exchange-Rate Determination
In: International Finance and Open-Economy Macroeconomics
by Giancarlo Gandolfo - 351-378 Working Capital Management
In: Analytical Corporate Finance
by Angelo Corelli - 353-367 Generalizations of Linear Time Series Models
In: Time Series Econometrics
by Klaus Neusser - 353-382 Cointegration Analysis
In: Stochastic Processes and Calculus
by Uwe Hassler - 355-393 Project Cooperation
In: Business Project Management and Marketing
by Bernd Günter - 361-391 Judgment Aggregation
In: Economics and Computation
by Dorothea Baumeister & Gábor Erdélyi & Jörg Rothe - 373-475 Nonlinear Optimisation with One or Several Objectives: Kuhn–Tucker Conditions
In: Mathematics and Methodology for Economics
by Wolfgang Eichhorn & Winfried Gleißner - 379-399 Financial Planning
In: Analytical Corporate Finance
by Angelo Corelli - 385-422 Capital Movements, Speculation, and Currency Crises
In: International Finance and Open-Economy Macroeconomics
by Giancarlo Gandolfo - 395-491 Cake-Cutting: Fair Division of Divisible Goods
In: Economics and Computation
by Claudia Lindner & Jörg Rothe - 401-432 International Corporate Finance
In: Analytical Corporate Finance
by Angelo Corelli - 423-454 Fixed Vs Flexible Exchange Rates
In: International Finance and Open-Economy Macroeconomics
by Giancarlo Gandolfo - 433-464 Special Topics
In: Analytical Corporate Finance
by Angelo Corelli - 457-495 The Intertemporal Approach to the Balance of Payments, and the Real Exchange Rate
In: International Finance and Open-Economy Macroeconomics
by Giancarlo Gandolfo - 477-507 Set Valued Functions: Equilibria—Games
In: Mathematics and Methodology for Economics
by Wolfgang Eichhorn & Winfried Gleißner - 493-550 Fair Division of Indivisible Goods
In: Economics and Computation
by Jérôme Lang & Jörg Rothe - 497-525 Other Applications
In: International Finance and Open-Economy Macroeconomics
by Giancarlo Gandolfo - 509-534 Integrals
In: Mathematics and Methodology for Economics
by Wolfgang Eichhorn & Winfried Gleißner - 529-555 International Monetary Integration: Optimum Currency Areas and Monetary Unions
In: International Finance and Open-Economy Macroeconomics
by Giancarlo Gandolfo - 535-563 Differential Equations
In: Mathematics and Methodology for Economics
by Wolfgang Eichhorn & Winfried Gleißner - 557-581 The European Monetary Union
In: International Finance and Open-Economy Macroeconomics
by Giancarlo Gandolfo - 565-596 Difference Equations
In: Mathematics and Methodology for Economics
by Wolfgang Eichhorn & Winfried Gleißner - 585-600 Key Events in the Postwar International Monetary System
In: International Finance and Open-Economy Macroeconomics
by Giancarlo Gandolfo - 597-625 Methodology: Models and Theories in Economics
In: Mathematics and Methodology for Economics
by Wolfgang Eichhorn & Winfried Gleißner - 601-633 International Liquidity, the Demand for International Reserves, and Xeno-Markets
In: International Finance and Open-Economy Macroeconomics
by Giancarlo Gandolfo - 635-666 Current Problems
In: International Finance and Open-Economy Macroeconomics
by Giancarlo Gandolfo
2015
- 1-4 What is Econometrics?
In: Solutions Manual for Econometrics
by Badi H. Baltagi - 1-4 Introduction
In: Portfolio Analytics
by Wolfgang Marty - 1-8 Overview
In: Economic Growth and Development
by Sibabrata Das & Alex Mourmouras & Peter C. Rangazas - 1-10 Auction Basics
In: Understanding Auctions
by Asunción Mochón & Yago Sáez - 1-10 Introduction to Network Economics
In: Network Economics
by Günter Knieps - 1-17 Introduction: Needs for New Global Strategies
In: Global Business Strategy
by Kazuyuki Motohashi - 1-22 Introduction
In: Game Theory
by Hans Peters - 1-53 Prices
In: Analyzing Financial Data and Implementing Financial Models Using R
by Clifford S. Ang - 1-75 The Market Process
In: Fundamentals of Business-to-Business Marketing
by Wulff Plinke & Ian Wilkinson - 3-9 Portfolio Selection: Introductory Comments
In: Mathematical Financial Economics
by Igor V. Evstigneev & Thorsten Hens & Klaus Reiner Schenk-Hoppé - 3-25 Corporate Success Through Market Driven Innovation
In: Innovation and Product Management
by Kurt Gaubinger & Michael Rabl & Scott Swan & Thomas Werani - 3-26 Capital Budgeting and Investment Decisions
In: Investment Appraisal
by Uwe Götze & Deryl Northcott & Peter Schuster - 3-26 Phenomenon and Challenge to Management
In: Business Relationship Management and Marketing
by Michael Kleinaltenkamp & Wulff Plinke & Albrecht Söllner - 3-28 Supply Chain Management: An Overview
In: Supply Chain Management and Advanced Planning
by Hartmut Stadtler - 3-49 Overview of Electronic Commerce
In: Electronic Commerce
by Efraim Turban & David King & Jae Kyu Lee & Ting-Peng Liang & Deborrah C. Turban - 5-28 A Review of Some Basic Statistical Concepts
In: Solutions Manual for Econometrics
by Badi H. Baltagi - 5-87 Return Analysis
In: Portfolio Analytics
by Wolfgang Marty - 11-18 Mean-Variance Portfolio Analysis: The Markowitz Model
In: Mathematical Financial Economics
by Igor V. Evstigneev & Thorsten Hens & Klaus Reiner Schenk-Hoppé - 11-23 Standard Single-Unit Auctions
In: Understanding Auctions
by Asunción Mochón & Yago Sáez - 11-33 Decision-Relevant Costs
In: Network Economics
by Günter Knieps - 11-50 Neoclassical Growth Theory
In: Economic Growth and Development
by Sibabrata Das & Alex Mourmouras & Peter C. Rangazas - 19-25 Solution to the Markowitz Optimization Problem
In: Mathematical Financial Economics
by Igor V. Evstigneev & Thorsten Hens & Klaus Reiner Schenk-Hoppé - 21-40 Management Strategies for Global Businesses
In: Global Business Strategy
by Kazuyuki Motohashi - 25-34 Other Single-Unit Auctions
In: Understanding Auctions
by Asunción Mochón & Yago Sáez - 25-35 Finite Two-Person Zero-Sum Games
In: Game Theory
by Hans Peters - 27-32 Properties of Efficient Portfolios
In: Mathematical Financial Economics
by Igor V. Evstigneev & Thorsten Hens & Klaus Reiner Schenk-Hoppé - 27-42 Integrated Innovation and Product Management: A Process Oriented Framework
In: Innovation and Product Management
by Kurt Gaubinger & Michael Rabl & Scott Swan & Thomas Werani - 27-54 Theoretical Perspectives of Business Relationships: Explanation and Configuration
In: Business Relationship Management and Marketing
by Michael Kleinaltenkamp & Wulff Plinke & Albrecht Söllner - 29-46 Static Methods
In: Investment Appraisal
by Uwe Götze & Deryl Northcott & Peter Schuster - 29-47 Simple Linear Regression
In: Solutions Manual for Econometrics
by Badi H. Baltagi - 29-54 Supply Chain Analysis
In: Supply Chain Management and Advanced Planning
by Christopher Sürie & Boris Reuter - 33-41 The Markowitz Model with a Risk-Free Asset
In: Mathematical Financial Economics
by Igor V. Evstigneev & Thorsten Hens & Klaus Reiner Schenk-Hoppé - 35-58 Assigning Multiple Homogeneous Items in a Single Auction
In: Understanding Auctions
by Asunción Mochón & Yago Sáez - 35-72 Congestion Externalities
In: Network Economics
by Günter Knieps - 37-49 Finite Two-Person Games
In: Game Theory
by Hans Peters - 41-55 Changes in the Global Economic Environment
In: Global Business Strategy
by Kazuyuki Motohashi - 43-51 Efficient Portfolios in a Market with a Risk-Free Asset
In: Mathematical Financial Economics
by Igor V. Evstigneev & Thorsten Hens & Klaus Reiner Schenk-Hoppé - 43-60 The Front End of Innovation
In: Innovation and Product Management
by Kurt Gaubinger & Michael Rabl & Scott Swan & Thomas Werani - 47-83 Discounted Cash Flow Methods
In: Investment Appraisal
by Uwe Götze & Deryl Northcott & Peter Schuster - 49-78 Multiple Regression Analysis
In: Solutions Manual for Econometrics
by Badi H. Baltagi - 51-69 Finite Extensive Form Games
In: Game Theory
by Hans Peters - 51-89 Extensions to Neoclassical Growth Theory
In: Economic Growth and Development
by Sibabrata Das & Alex Mourmouras & Peter C. Rangazas - 51-99 E-Commerce: Mechanisms, Platforms, and Tools
In: Electronic Commerce
by Efraim Turban & David King & Jae Kyu Lee & Ting-Peng Liang & Deborrah C. Turban - 53-59 Capital Asset Pricing Model (CAPM)
In: Mathematical Financial Economics
by Igor V. Evstigneev & Thorsten Hens & Klaus Reiner Schenk-Hoppé - 55-69 Types of Supply Chains
In: Supply Chain Management and Advanced Planning
by Herbert Meyr & Hartmut Stadtler - 55-78 Individual Security Returns
In: Analyzing Financial Data and Implementing Financial Models Using R
by Clifford S. Ang - 57-76 Comparison of Economic Institutions in China and India
In: Global Business Strategy
by Kazuyuki Motohashi - 57-84 Repeat Purchasing in Business Relationships
In: Business Relationship Management and Marketing
by Frank Jacob - 59-72 Sequential and Simultaneous Auctions
In: Understanding Auctions
by Asunción Mochón & Yago Sáez - 61-67 CAPM Continued
In: Mathematical Financial Economics
by Igor V. Evstigneev & Thorsten Hens & Klaus Reiner Schenk-Hoppé - 61-80 Innovation Strategy
In: Innovation and Product Management
by Kurt Gaubinger & Michael Rabl & Scott Swan & Thomas Werani - 69-81 Factor Models and the Ross-Huberman APT
In: Mathematical Financial Economics
by Igor V. Evstigneev & Thorsten Hens & Klaus Reiner Schenk-Hoppé - 71-88 Finite Games with Incomplete Information
In: Game Theory
by Hans Peters - 71-95 Advanced Planning
In: Supply Chain Management and Advanced Planning
by Bernhard Fleischmann & Herbert Meyr & Michael Wagner - 73-85 Double Auctions
In: Understanding Auctions
by Asunción Mochón & Yago Sáez - 73-85 Strategies for Price Differentiation
In: Network Economics
by Günter Knieps - 77-92 New Business Model as Response to Competition from Emerging Economies
In: Global Business Strategy
by Kazuyuki Motohashi - 77-127 The Core Concept of Marketing Management
In: Fundamentals of Business-to-Business Marketing
by Wulff Plinke - 79-113 Portfolio Returns
In: Analyzing Financial Data and Implementing Financial Models Using R
by Clifford S. Ang - 79-124 Violations of the Classical Assumptions
In: Solutions Manual for Econometrics
by Badi H. Baltagi - 83-102 Problems and Exercises I
In: Mathematical Financial Economics
by Igor V. Evstigneev & Thorsten Hens & Klaus Reiner Schenk-Hoppé - 83-113 Idea Management and Open Innovation
In: Innovation and Product Management
by Kurt Gaubinger & Michael Rabl & Scott Swan & Thomas Werani - 85-108 Customer Value and Customer Selection
In: Business Relationship Management and Marketing
by Michael Kleinaltenkamp - 87-99 Auctions
In: Network Economics
by Günter Knieps - 87-103 Introduction to Combinatorial Auctions
In: Understanding Auctions
by Asunción Mochón & Yago Sáez - 87-104 Compounded Cash Flow Methods
In: Investment Appraisal
by Uwe Götze & Deryl Northcott & Peter Schuster - 89-120 Noncooperative Games: Extensions
In: Game Theory
by Hans Peters - 89-139 Risk Measurement
In: Portfolio Analytics
by Wolfgang Marty - 91-120 Two-sector Growth Models
In: Economic Growth and Development
by Sibabrata Das & Alex Mourmouras & Peter C. Rangazas - 93-104 India’s Neemrana Industrial Park for Japanese Firms
In: Global Business Strategy
by Kazuyuki Motohashi - 99-106 Structure of Advanced Planning Systems
In: Supply Chain Management and Advanced Planning
by Herbert Meyr & Michael Wagner & Jens Rohde - 101-120 Compatibility Standards in Networks
In: Network Economics
by Günter Knieps - 103-159 Retailing in Electronic Commerce: Products and Services
In: Electronic Commerce
by Efraim Turban & David King & Jae Kyu Lee & Ting-Peng Liang & Deborrah C. Turban - 105-114 Dynamic Securities Market Model
In: Mathematical Financial Economics
by Igor V. Evstigneev & Thorsten Hens & Klaus Reiner Schenk-Hoppé - 105-120 Combinatorial Auction Models
In: Understanding Auctions
by Asunción Mochón & Yago Sáez - 105-159 Selected Further Applications of Investment Appraisal Methods
In: Investment Appraisal
by Uwe Götze & Deryl Northcott & Peter Schuster - 107-119 Alliance-Based Global Strategy
In: Global Business Strategy
by Kazuyuki Motohashi - 107-123 Strategic Network Design
In: Supply Chain Management and Advanced Planning
by Bernhard Fleischmann & Achim Koberstein - 109-152 Strategies of Business Relationship Management
In: Business Relationship Management and Marketing
by Ingmar Geiger - 115-123 Risk-Neutral Pricing
In: Mathematical Financial Economics
by Igor V. Evstigneev & Thorsten Hens & Klaus Reiner Schenk-Hoppé - 115-133 Creativity Techniques
In: Innovation and Product Management
by Kurt Gaubinger & Michael Rabl & Scott Swan & Thomas Werani - 115-159 Risk
In: Analyzing Financial Data and Implementing Financial Models Using R
by Clifford S. Ang - 121-129 Online Auctions
In: Understanding Auctions
by Asunción Mochón & Yago Sáez - 121-131 Universal Service
In: Network Economics
by Günter Knieps - 121-135 Hitachi Construction Machinery: Becoming a Wholly Owned Chinese Entity
In: Global Business Strategy
by Kazuyuki Motohashi - 121-138 Repeated Games
In: Game Theory
by Hans Peters - 123-160 Wage and Fertility Gaps in Dual Economies
In: Economic Growth and Development
by Sibabrata Das & Alex Mourmouras & Peter C. Rangazas - 125-135 The Cox–Ross–Rubinstein Binomial Model
In: Mathematical Financial Economics
by Igor V. Evstigneev & Thorsten Hens & Klaus Reiner Schenk-Hoppé - 125-154 Demand Planning
In: Supply Chain Management and Advanced Planning
by Christoph Kilger & Michael Wagner - 125-156 Distributed Lags and Dynamic Models
In: Solutions Manual for Econometrics
by Badi H. Baltagi - 129-170 Introduction to Business-to-Business Marketing
In: Fundamentals of Business-to-Business Marketing
by Michael Kleinaltenkamp - 133-156 Market Power Regulation
In: Network Economics
by Günter Knieps - 135-173 Product Concept
In: Innovation and Product Management
by Kurt Gaubinger & Michael Rabl & Scott Swan & Thomas Werani - 137-144 American Derivative Securities
In: Mathematical Financial Economics
by Igor V. Evstigneev & Thorsten Hens & Klaus Reiner Schenk-Hoppé - 137-154 Marketing Theory in Global Business Context
In: Global Business Strategy
by Kazuyuki Motohashi - 139-150 An Introduction to Evolutionary Games
In: Game Theory
by Hans Peters - 141-180 Performance Measurement
In: Portfolio Analytics
by Wolfgang Marty - 145-155 From Binomial Model to Black–Scholes Formula
In: Mathematical Financial Economics
by Igor V. Evstigneev & Thorsten Hens & Klaus Reiner Schenk-Hoppé - 151-169 Cooperative Games with Transferable Utility
In: Game Theory
by Hans Peters - 153-192 Business Relationship Management and Marketing in a European-Chinese Context
In: Business Relationship Management and Marketing
by Alexander Tirpitz & Miaomiao Zhu - 155-171 Shiseido Marketing in China
In: Global Business Strategy
by Kazuyuki Motohashi