IDEAS home Printed from https://ideas.repec.org/h/spr/sptchp/978-981-10-5218-7_7.html
   My bibliography  Save this book chapter

Regression Analysis

In: Market Research

Author

Listed:
  • Erik Mooi

    (University of Melbourne)

  • Marko Sarstedt

    (Otto-von-Guericke-University)

  • Irma Mooi-Reci

    (University of Melbourne)

Abstract

We first provide comprehensive, but simple, access to essential regression knowledge by discussing how regression analysis works, the requirements and assumptions on which it relies, and how you can specify a regression analysis model that allows you to make critical decisions for your business, clients, or project. Each step involved in regression analysis is linked to its execution in Stata (using menus and code). We show how to use a range of Stata’s easy-to-learn statistical procedures that underlie regression analysis, which will allow you to analyze, chart, and validate regression analysis results and to assess your analysis’s robustness. Interpretation of Stata output can be difficult, but we make this easier by means of an annotated case study. We conclude with suggestions for further readings on the use, application, and interpretation of regression analysis.

Suggested Citation

  • Erik Mooi & Marko Sarstedt & Irma Mooi-Reci, 2018. "Regression Analysis," Springer Texts in Business and Economics, in: Market Research, chapter 7, pages 215-263, Springer.
    • Handle: RePEc:spr:sptchp:978-981-10-5218-7_7
    DOI: 10.1007/978-981-10-5218-7_7
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sptchp:978-981-10-5218-7_7. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.