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No Small Matter: How Company Size Affects Consumer Expectations and Evaluations

Citations

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Cited by:

  1. Jin, Yufang & Xie, Guang-Xin & Zhang, Jurui, 2026. "When product scarcity backfires (or doesn’t): Limited quantities affect perceived retailer sincerity in online promotions," Journal of Retailing, Elsevier, vol. 102(2), pages 297-314.
  2. Jung, Hyukjin & Bae, Joonheui & Kim, Hanku, 2022. "The effect of corporate social responsibility and corporate social irresponsibility: Why company size matters based on consumers’ need for self-expression," Journal of Business Research, Elsevier, vol. 146(C), pages 146-154.
  3. Niusha Jones & Blair Kidwell & Diego Alvarado Karste, 2025. "When and why consumers prefer androgynous choices," Marketing Letters, Springer, vol. 36(3), pages 433-448, September.
  4. Zhijie Xie & Fangfang Wen & Xiao Tan & Jin Wei & Bin Zuo, 2020. "The preference for potential in competence, not in morality: Asymmetric biases regarding a group's potential for moral improvement and decline," PLOS ONE, Public Library of Science, vol. 15(8), pages 1-19, August.
  5. Vivek Astvansh & Anshu Suri & Hoorsana Damavandi, 2024. "Brand warmth elicits feedback, not complaints," Journal of the Academy of Marketing Science, Springer, vol. 52(4), pages 1107-1129, July.
  6. Lu, Zhi & Bolton, Lisa E. & Ng, Sharon & Chen, Haipeng (Allan), 2020. "The Price of Power: How Firm’s Market Power Affects Perceived Fairness of Price Increases," Journal of Retailing, Elsevier, vol. 96(2), pages 220-234.
  7. Wamsler, Julia & Natter, Martin & Algesheimer, René, 2022. "Transitioning to dynamic prices: Should pricing authority remain with the company or be delegated to the service employees instead?," Journal of Business Research, Elsevier, vol. 139(C), pages 1476-1488.
  8. Selamat, Moch Akbar & Windasari, Nila Armelia, 2021. "Chatbot for SMEs: Integrating customer and business owner perspectives," Technology in Society, Elsevier, vol. 66(C).
  9. Dongjin He & Lican Wei & Jie Wang & C. Clark Cao & Dickson Tok, 2026. "Handmade brands and product variety perception: The “handmade = small variety” belief," Marketing Letters, Springer, vol. 37(1), pages 1-21, December.
  10. Anika Schumacher & Robert Mai, 2024. "Organizational Top Dog (vs. Underdog) Narratives Increase the Punishment of Corporate Moral Transgressions: When Dominance is a Liability and Prestige is an Asset," Journal of Business Ethics, Springer, vol. 194(1), pages 19-36, September.
  11. Bhoumik, Kshitij & Fang, Linhao & Igarashi, Reika, 2026. "Robots with hearts: How in-store AI’s task types impact brand attitude and ethicality," Journal of Business Research, Elsevier, vol. 206(C).
  12. Abrate, Graziano & Sainaghi, Ruggero & Mauri, Aurelio G., 2022. "Dynamic pricing in Airbnb: Individual versus professional hosts," Journal of Business Research, Elsevier, vol. 141(C), pages 191-199.
  13. Shuqair, Saleh & Costa Pinto, Diego & Cruz-Jesus, Frederico & Mattila, Anna S. & da Fonseca Guerreiro, Patricia & Kam Fung So, Kevin, 2022. "Can customer relationships backfire? How relationship norms shape moral obligation in cancelation behavior," Journal of Business Research, Elsevier, vol. 151(C), pages 463-472.
  14. Jakub Horak & Tomas Krulicky & Zuzana Rowland & Veronika Machova, 2020. "Creating a Comprehensive Method for the Evaluation of a Company," Sustainability, MDPI, vol. 12(21), pages 1-23, November.
  15. Mansur Khamitov & Marina Puzakova, 2022. "Possessive brand names in brand preferences and choice: the role of inferred control," Journal of the Academy of Marketing Science, Springer, vol. 50(5), pages 1032-1051, September.
  16. Dian Wang & Gary Davies & Wing Lam, 2025. "Market signalling by microenterprises when building reputational capital," International Entrepreneurship and Management Journal, Springer, vol. 21(1), pages 1-23, December.
  17. Chen, Yaqi & Wang, Haizhong & Rao Hill, Sally & Li, Binglian, 2024. "Consumer attitudes toward AI-generated ads: Appeal types, self-efficacy and AI’s social role," Journal of Business Research, Elsevier, vol. 185(C).
  18. Beatriz L. Bonetti & Shreyans Goenka & Frank May, 2024. "The effect of firm size on perceived product healthiness," Marketing Letters, Springer, vol. 35(2), pages 303-316, June.
  19. Rui Chen & Hao Shen & Chun-Ming Yang, 2022. "Chooser or suitor? The effects of mating cues on men’s versus women’s reactions to commercial rejection," Marketing Letters, Springer, vol. 33(4), pages 659-679, December.
  20. Mathieu Béal & Charlotte Lécuyer & Ivan Guitart, 2025. "Humor in Online Brand-to-brand Dialogues : Unveiling the Difference between Top Dog and Underdog Brands," Post-Print hal-04666015, HAL.
  21. Liu, Lei & Zhao, Ping, 2026. "Role of relationship norms in motivating initial consumer adoption and continuous usage of mobile apps: A randomized field experiment," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  22. Kononov, Natalia & Linzen, Itai, 2026. "Consumer attitudes toward brand supportive communication during geopolitical crises," Journal of Business Research, Elsevier, vol. 203(C).
  23. Paolo Antonetti & Ilaria Baghi, 2021. "How the sender’s positioning and the target’s CSR record influence the effectiveness of scapegoating crisis communications," Marketing Letters, Springer, vol. 32(4), pages 411-423, December.
  24. Thomas, Veronica L. & Fowler, Kendra, 2023. "Examining the outcomes of influencer activism," Journal of Business Research, Elsevier, vol. 154(C).
  25. Welden, Roman & Johnston, Laurel & Hasford, Jonathan, 2025. "The impact of gender expectations on the evaluation of video game livestreaming content," International Journal of Research in Marketing, Elsevier, vol. 42(4), pages 957-974.
  26. He, Dongjin & Liang, Ce & Chen, Fangyuan & Jiang, Yuwei, 2025. "Heartbreakers must be punished! Consumer reaction toward brand alliance termination," Journal of Business Research, Elsevier, vol. 201(C).
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