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The Impact of Fear on Emotional Brand Attachment

Citations

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Cited by:

  1. Chan, Eugene Y. & Ilicic, Jasmina, 2019. "Political ideology and brand attachment," International Journal of Research in Marketing, Elsevier, vol. 36(4), pages 630-646.
  2. Poojaa Gokarna, 2021. "Study of Customer Engagement through Emotional Branding," Shanlax International Journal of Management, Shanlax Journals, vol. 8(3), pages 11-20, January.
  3. Li, Jiarui & Kang, Jiyun, 2025. "Less stress, fewer delays: The role of sophisticated AI in mitigating decision fatigue and purchase postponement in luxury retail," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
  4. Vishal Chandr Jaunky & Jamiil Jeetoo & Shreya Rampersad, 2020. "Happiness and Consumption in Mauritius: An Exploratory Study of Socio-Economic Dimensions, Basic Needs, Luxuries and Personality Traits," Journal of Happiness Studies, Springer, vol. 21(7), pages 2377-2403, October.
  5. Richard Huaman-Ramirez & Dwight Merunka, 2019. "Brand experience effects on brand attachment: The role of brand trust, age, and income," Post-Print hal-02118504, HAL.
  6. Karanika, Katerina & Hogg, Margaret K., 2020. "Self–object relationships in consumers’ spontaneous metaphors of anthropomorphism, zoomorphism, and dehumanization," Journal of Business Research, Elsevier, vol. 109(C), pages 15-25.
  7. Martin Reimann & Sandra Nuñez & Raquel Castaño, 2017. "Brand-Aid," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(3), pages 673-691.
  8. Anwar Sadat Shimul, 2022. "Brand attachment: a review and future research," Journal of Brand Management, Palgrave Macmillan, vol. 29(4), pages 400-419, July.
  9. Hang Nguyen & Roger Calantone & Ranjani Krishnan, 2020. "Influence of Social Media Emotional Word of Mouth on Institutional Investors’ Decisions and Firm Value," Management Science, INFORMS, vol. 66(2), pages 887-910, February.
  10. Wang, Tingyi & Chen, Rong, 2026. "Insignificance drives bonding: How awe toward nature influences consumers' preference for warm brands," Journal of Retailing and Consumer Services, Elsevier, vol. 89(PA).
  11. Esmark, Carol L. & Noble, Stephanie M. & Breazeale, Michael J., 2017. "I’ll Be Watching You: Shoppers’ Reactions to Perceptions of Being Watched by Employees," Journal of Retailing, Elsevier, vol. 93(3), pages 336-349.
  12. Geoffrey Fisher & Matthew McGranaghan & Jura Liaukonyte & Kenneth C. Wilbur, 2023. "Price promotions, beneficiary framing, and mental accounting," Quantitative Marketing and Economics (QME), Springer, vol. 21(2), pages 147-181, June.
  13. Xiaoming Fan, 2024. "The coldness of machines vs. the warmth of humans: social exclusion and compensatory consumption of handmade products," Italian Journal of Marketing, Springer, vol. 2024(3), pages 267-285, September.
  14. Salim Moussa, 2016. "A two-step item response theory procedure for a better measurement of marketing constructs," Journal of Marketing Analytics, Palgrave Macmillan, vol. 4(1), pages 28-50, March.
  15. Benoit, Ilgım Dara & Miller, Elizabeth G., 2022. "Enhancing creativity perception through fear," Journal of Business Research, Elsevier, vol. 139(C), pages 1084-1098.
  16. Kevin Lane Keller, 2016. "Reflections on customer-based brand equity: perspectives, progress, and priorities," AMS Review, Springer;Academy of Marketing Science, vol. 6(1), pages 1-16, June.
  17. Li, Dongmei & Han, Xiaoyun, 2021. "Assessing the influence of goal pursuit and emotional attachment on customer engagement behaviors," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  18. Hang, Haiming & Aroean, Lukman & Chen, Zhifeng, 2020. "Building emotional attaching during COVID-19," Annals of Tourism Research, Elsevier, vol. 83(C).
  19. Xun (Irene) Huang & Zhongqiang (Tak) Huang & Robert S WyerJr & Darren DahlEditor & JoAndrea HoeggAssociate Editor, 2018. "The Influence of Social Crowding on Brand Attachment," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(5), pages 1068-1084.
  20. Stacie F. Waites & Adam Farmer & Carol L. Esmark Jones, 2021. "Building toward a solid foundation: The effect of thinking concretely about the future," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(1), pages 254-273, March.
  21. Shui-Lien Chen & Hsiang-Ting Hsu & Richard Chinomona, 2023. "How Tourists’ Perceived Risk Affects Behavioral Intention through Crisis Communication in the Post-COVID-19 Era," Mathematics, MDPI, vol. 11(4), pages 1-18, February.
  22. Xiaobo Xu & Kaigeng Li & Gaoyu Chen & Tingting Wang & JianChao Huang, 2025. "Sense of Control and Belonging: How Hotel Brands Counter Consumers’ Perceived Threats During a Public Health Crisis," SAGE Open, , vol. 15(2), pages 21582440251, May.
  23. Chang, Chia-Yang (Mac) & Park, Sungjun (Steven) & Dinh, Minh Cong, 2026. "Advice by Algorithms: Dual Dimensions of Trust in AI Financial Service Adoption," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  24. Domenico, Giandomenico Di & Sit, Jason & Ishizaka, Alessio & Nunan, Daniel, 2021. "Fake news, social media and marketing: A systematic review," Journal of Business Research, Elsevier, vol. 124(C), pages 329-341.
  25. Kull, Alexander J. & Heath, Timothy B., 2016. "You decide, we donate: Strengthening consumer–brand relationships through digitally co-created social responsibility," International Journal of Research in Marketing, Elsevier, vol. 33(1), pages 78-92.
  26. repec:bcp:journl:v:9:y:2025:i:11:p:4548-4570 is not listed on IDEAS
  27. Xuemei Bian & Sadia Haque, 2020. "Counterfeit versus original patronage: Do emotional brand attachment, brand involvement, and past experience matter?," Journal of Brand Management, Palgrave Macmillan, vol. 27(4), pages 438-451, July.
  28. Tung, Vincent Wing Sun & Chen, Po-Ju & Schuckert, Markus, 2017. "Managing customer citizenship behaviour: The moderating roles of employee responsiveness and organizational reassurance," Tourism Management, Elsevier, vol. 59(C), pages 23-35.
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