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Consumer Participation in Cause-Related Marketing: An Examination of Effort Demands and Defensive Denial

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Cited by:

  1. Anran Zhang & Pamela Saleme & Bo Pang & James Durl & Zhengliang Xu, 2020. "A Systematic Review of Experimental Studies Investigating the Effect of Cause-Related Marketing on Consumer Purchase Intention," Sustainability, MDPI, vol. 12(22), pages 1-23, November.
  2. Wojciech Kozlowski & Szczepan Figiel, 2025. "Purchase Intentions for Food Products Under Different CRM Campaign Settings: An Empirical Evidence from Poland," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 73-93.
  3. Xisi Yang & Anja Weber & Anna-Katharina Grimm, 2022. "The effects of green consumer empowerment in advertising on corporate evaluations and purchase intention: the case of organic food," Review of Managerial Science, Springer, vol. 16(6), pages 1877-1909, August.
  4. Manuel Reppmann & Stephan Harms & Laura Marie Edinger-Schons & Johann Nils Foege, 2025. "Activating the sustainable consumer:The role of customer involvement in corporate sustainability," Journal of the Academy of Marketing Science, Springer, vol. 53(2), pages 310-340, March.
  5. Yaping Fang & Feng Liu & Sunmin Kim & Minchan Pyo, 2023. "Consumer Participation in CSR: Spending Money versus Spending Time," Sustainability, MDPI, vol. 15(7), pages 1-17, March.
  6. Kim, Yeonshin & Hur, Won-Moo & Lee, Luri, 2023. "Understanding customer participation in CSR activities: The impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  7. Habitzreuter, Anna Mei & Koenigstorfer, Joerg, 2021. "The impact of environmental CSR-linked sport sponsorship on attitude toward the sponsor depending on regulatory fit," Journal of Business Research, Elsevier, vol. 124(C), pages 720-730.
  8. Kuo, Ying-Feng & Lin, Cathy S. & Liu, Li-Te, 2022. "The effects of framing messages and cause-related marketing on backing intentions in reward-based crowdfunding," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  9. Lynn, Michael, 2021. "The effects of injunctive and descriptive tipping norms on tipping behavior and motives," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 95(C).
  10. Nathalie Spielmann, 2021. "Green is the New White: How Virtue Motivates Green Product Purchase," Journal of Business Ethics, Springer, vol. 173(4), pages 759-776, November.
  11. Yunjeong Ahn & Jieun Lee, 2021. "The Role of Anthropomorphic Messengers in Sustainable Participatory Corporate Social Responsibility: Focusing on Messenger’s Facial Expression and Participation Effort," Sustainability, MDPI, vol. 13(8), pages 1-13, April.
  12. Bonnie Simpson & Jennifer L. Robertson & Katherine White, 2020. "How Co-creation Increases Employee Corporate Social Responsibility and Organizational Engagement: The Moderating Role of Self-Construal," Journal of Business Ethics, Springer, vol. 166(2), pages 331-350, October.
  13. Jin-Hua Yang & Fa-Yu Lei & Jin-He Zhang & Ying Song & Chang Wang, 2023. "Altruistic Motivation, Moral Elevation and Tourism Support Behavior: An Empirical Study Based on Cause-Related Marketing in Tourist Destinations," Sustainability, MDPI, vol. 15(5), pages 1-14, February.
  14. Xiaojun Fan & Nianqi Deng & Yi Qian & Xuebing Dong, 2022. "Factors Affecting the Effectiveness of Cause-Related Marketing: A Meta-Analysis," Journal of Business Ethics, Springer, vol. 175(2), pages 339-360, January.
  15. Yunjeong Ahn & Jieun Lee, 2019. "The Effect of Participation Effort on CSR Participation Intention: The Moderating Role of Construal Level on Consumer Perception of Warm Glow and Perceived Costs," Sustainability, MDPI, vol. 12(1), pages 1-14, December.
  16. Olukorede Adewole, 2024. "The need for social equality from emerging patterns in business and costs towards environmental sustainability in a new paradigm shift," International Journal of Corporate Social Responsibility, Springer, vol. 9(1), pages 1-28, December.
  17. Amel Chaabouni & Kaouther Jridi & Fatma Bakini, 2021. "Cause-related marketing: scepticism and warm glow as impacts of donation size on purchase intention," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 18(1), pages 129-150, March.
  18. Nic S Terblanche & Christo Boshoff & Debbie Human-Van Eck, 2023. "The influence of cause-related marketing campaign structural elements on consumers’ cognitive and affective attitudes and purchase intention," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(1), pages 193-223, March.
  19. Lynn, Michael, 2021. "The effects of occupational characteristics on the motives underlying tipping of different occupations," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 95(C).
  20. Shruti Gupta & Meenakshi Handa, 2024. "Rethinking the boundaries of cause-related marketing: Addressing the need for a new definition," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 21(3), pages 659-689, September.
  21. Zhang, Tong & Hu, Wuyang & Zhu, Zhanguo & Penn, Jerrod, 2023. "Consumer preference for food products addressing multiple dimensions of poverty: Evidence from China," Food Policy, Elsevier, vol. 115(C).
  22. G. Pino & M. Nieto Garcia & A. Peluso & G. Viglia & R. Filieri, 2023. "Understanding how virtuous lenders encourage support for peer-to-peer platforms’ prosocial initiatives," Post-Print hal-04248928, HAL.
  23. Tejaswi Patil & Zillur Rahman, 2023. "Mapping the Cause-Related Marketing (CRM) field: document co-citation and bibliographic coupling approach," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(2), pages 491-520, June.
  24. Argiro Kliamenakis & H. Onur Bodur, 2024. "Moral Self-Signaling Benefits of Effortful Cause Marketing Campaigns," Journal of Business Ethics, Springer, vol. 190(2), pages 371-398, March.
  25. Dae-Young Kim & Sung-Bum Kim & Kathleen Jeehyae Kim, 2019. "Building corporate reputation, overcoming consumer skepticism, and establishing trust: choosing the right message types and social causes in the restaurant industry," Service Business, Springer;Pan-Pacific Business Association, vol. 13(2), pages 363-388, June.
  26. Cai, Mirabelle (Mufei) & Zheng, Chundong & Zhang, Lan & Baumann, Chris, 2024. "Join us for a greener future: Understanding the role of message framing in CER communication," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
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